UFC GYM hosts official Grand Opening this Saturday (Jan. 23) at 10AM PST
by Press Release on Jan 21, 2010 12:35 PM EST
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UFC President Dana White, Hall of Famer Chuck Liddell and Star Fighters Brandon Vera, Anthony Johnson, Jon Fitch, Mike Swick, Josh Koscheck, and Cain Velasquez to Attend.
Concord, Calif. (USA) - In what is shaping up to be a can't-miss event for fitness enthusiasts and mixed martial arts fans alike, the first ever UFC® GYM will host its official Grand Opening this Saturday at 10AM PST. The flagship facility, which is located on 1975 Diamond Boulevard in Concord, will feature a star-studded lineup at the Grand Opening, including UFC President Dana White, UFC Hall of Famer Chuck Liddell, as well as New Evolution Fitness Company (NEFC) founders and UFC Gym partners Mark Mastrov and Jim Rowley.
The Grand Opening will be preceded by a press conference at 9:30AM for media, as well as select members of the UFC Fight Club. Following the press conference, UFC Gym will be loaded with a day full of special demonstrations and autograph sessions featuring UFC fighters, as well as giveaways including UFC Gym prize packages and a trip to UFC 109.
UFC superstar Brandon Vera will give a TRX demonstration at the Grand Opening, while fellow fighters Anthony Johnson, Jon Fitch, Mike Swick, Josh Koscheck, and Cain Velasquez will sign autographs throughout the day. To top it off, UFC ring girl Arianny Celeste will also be in attendance. All in all, the official Grand Opening is further proof that UFC Gym is committed to motivating fitness enthusiasts and encouraging them to tackle exercise in a whole new way.
"We are really excited to host the Grand Opening," said UFC President Dana White, who will be kicking off the day by addressing the public at 10:30am. "UFC Gyms are raising the bar in the fitness world and we want people to come out and see it for themselves this weekend."
The full schedule for the Grand Opening, which will also feature a variety of vendors such as Harley Davidson, BSN, and Coke/Powerade, is available below. For more information on UFC Gyms, please visit UFCgyms.com.
GRAND OPENING FULL SCHEDULE (Times Subject to Change)
10:00AM Grand Opening Expo Officially Begins
10:15AM-10:30AM Kids Demonstration
10:30AM-11:15AM UFC Gym Grand Opening Expo Kickoff featuring Dana White, Mark Mastrov, Jim Rowley, followed by prize giveaway.
11:15AM-1:00PM Autograph Signing - Jon Fitch and Josh Koscheck
12:45PM-2:30PM Autograph Signing - Mike Swick
12:45PM-1PM TRX Demonstration - Brandon Vera
1:05PM-1:20PM Kids Demonstration
1:25PM-1:40PM MMA/Brazilian Jiu Jitsu Demonstration
1:45PM-2:00PM Group Fitness Demonstration - Zumba, Jump Rope
2:05PM-2:20PM Personal Training Demonstration
2:30PM-2:45PM Prize Giveaway
2:45PM-4:45PM Autograph Signing - Anthony Johnson and Cain Velasquez
2:45PM-3:00PM TRX Demonstration
3:05PM-3:20PM Kids Demonstration
3:25PM-3:40PM MMA/Muay Thai Demonstration
3:45PM-4:00PM Group Fitness Demonstration - Kickboxing
4:05PM-4:20PM Personal Training Demonstration
4:45PM-5:00PM Prize Giveaways
5:00PM Grand Opening Concludes
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This is the equivalent of when the WWF started the XFL
Expanding your business into an already crowded industry that you have no experience in because you think your brand rules all.
No its not. XFL was supposed to be a professional league. This is a gym for anyone to go to. They already have brand recognition. I could see lots of people interested in MMA to give this gym a try. Plus more people training in MMA = more fighters for the UFC. Its win win for the UFC and a very smart business move.
"Because real champions beat guys 20 pounds heavier than them"-jay.
I guess Brock Lesnar isn't a real champ, nor Anderson Silva, Matt Hughes, Lyoto Machida,
by bigbadbunbun on Jan 21, 2010 12:58 PM EST up reply actions
you would have to be a major UFC fanboy to pay a premium to join a gym just b/c it says UFC on it. you’re right, this gym is for ANYONE, meaning it’s not about producing MMA fighters. it’s about the UFC trying to make more money by slapping their logo on something. it’s basically a UFC-branded CrossFit gym. there are so many MMA gyms around already, if you really want to train MMA, you can do so, especially in any decently populated area, which i assure you is the only place the UFC would consider opening a gym. i’d be shocked if the UFC can staff these gyms with anyone with more qualifications or experience than your average personal trainer/fitness boot camp instructor. if you’re a great MMA instructor, why the hell would you want to work at someone else’s corporate gym as opposed to running your own camps?
Let the douchery begin...
Potential clientele: Overpaid, under talented douches with Tapout tees, Sprawl shorts and an undeserved sense of toughness…. classic.
"I’m a very unique fighter. If there were two of me, I’d be unnecessary." – Sam Morgan
this is why i don't think it will be successful
i don’t see how this gym won’t be mostly populated with this sort of clientele.
no boxercise?
"You don't come to have your fingernails or your toenails painted. Goddamn, you come to fight, not to be a fairy."
Don Frye
by keyboardwarrior on Jan 21, 2010 1:00 PM EST reply actions
UFC GYM
Actually more than 4500 trainers Nation wide applied to be part of the UFC GYM…including several UFC Fighters. All UFC GYM Trainers are certified by NASM or National Academy of Sports Medicine as well as all of them having several other certifications i.e. CrossFit ect. All trainers were tested vigorously with written tests, verbal tests and an incredible physical test on the last day of 3 crazy hard days of learning. It was pass or fail. Not all made the cut.
These trainers are all the cream of the crop, educated in everything from MMA, BJJ, Wrestling, Judo, CrossFit, Muay Thai, Science/Nutrition…all the cutting edge stuff.
The UFC GYM is unlike any Training Center you’ve ever seen. It is SICK!!! So read up on what the UFC GYM has to offer before making negative uneducated comments. Have you ever known the UFC or Dana to do anything half assed??? Its ALWAYS top notch in the UFC.
You aren’t with the UFC are you??
Don't think feel
by bigbadbunbun on Jan 21, 2010 3:51 PM EST up reply actions
I sure am. I left CrossFit after 3+ years and with 4 diff certs under my belt for the UFC GYM. Mostly because I was ready to gain more knowledge and evolve into superior MMA training, But the UFC name and reputation was intriguing as well. Having to study for and take the NASM test was an incredible experience. Freaking Hard core!!
The UFC GYM’s Head Muay Thai/Striking Coach is Alan Maravilla from Cung Le’s camp and the Head BJJ Coach is the “Sheriff of Gracie Baja”…Alexander Crispim.
I’m also Strength/Conditioning/Nutrition/Corner man/Coach for a UFC athlete, and I train him at the UFC GYM.
I have to admit I also thought it might be full of douchbags in affliction shirts…but it is far from that. 3500+ members and ALL are very respectful and are there to learn from the best and work their asses off everyday. It’s really a cool community.
hey Mutt, can you tell us your name and the UFC fighter you train?
I’d like to find out more about the staff (like yourself) at this gym. Thanks.
How many CrossFit or MMA Gyms are open 24/7 ?
And what kind of education do CrossFit trainers have?…answer=zero. You pay $1000 got to a CrossFit Cert, don’t have to pick up a weight if you don’t want to, don’t pass a test of any kind, you can be a total fat ass slob and you are now a CrossFit Certified Trainer…wow. Time to evolve!! UFC GYM is under $100 per month for ALL Acess to any classes anytime.
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