World Extreme Cagefighting (WEC) kicked-off the New Year with its most ratings in several months, attracting 640,000 viewers for "Varner vs. Henderson," which took place from the ARCO Arena in Sacramento, Calif., on Jan. 10.
It's a nice ratings bump, which is significantly more than the recent numbers the promotion and the network have been pulling in.
By comparison, WEC 45: "Cerrone vs. Ratcliff" -- the promotion's final event of 2009 -- managed to only bring in 330,000 viewers. That's more than double. And the promotion likely has the "California Kid" to thank for a juicy chunk of additional viewers.
Urijah Faber made his return to the blue cage against Raphael Assuncao, submitting the Brazilian in an exciting, fast-paced war that had the fans screaming for more. And that's exactly what they got when Benson Henderson and Jamie Varner went toe-to-toe in the main event of the evening to unify the lightweight title.
"Smooth" would go on to take home the 155-pound gold.
Both fights made a successful combination, bringing in the most viewers for a WEC event since the Versus and DirecTV fallout.