Dana White talks big MMA business on CNBCs 'Power Lunch' (Video)

that is a fun fact! Unbelievable. BTW they should get Morgan Freeman to narrate for the UFC! haha

Groundbreaking News***

Gilbert Godfried has replaced Bruce Buffer as the UFC announcer!

@ john G that would be sooo awesome lol

Lol come on! You honestly thought you were gonna be able to rant about douchebags and not get douched on?

Bombs away!
Douche!
Douche!
Douche!

Most people have no clue who Pac man is. Everyone knows who Mayweather is.

But I see your point, Pac Man is also a big draw in the boxing world. Ok, so boxing has those two…wow!

roy jones jr vs bernard hopkins rematch is a kind of big fight just for sentimental purposes so i guess they have 4 stars? and remember boxing may not be as big in the US but it’s huge in mexico,and europe still as mma is still a new thing to them..

Not to pick sides as I would clearly pick mma’s but look @ it this way, we’re naming their ‘big 4’ in boxing, and saying that’s it. But perhaps that’s cause we don’t kno/watch very often. Which is our right. I couldn’t be bothered to watch any of the fights other than the blockbusters.

But if we asked the hardcore boxing fans, I know a few. And I’m swaying them to mma, but some of them can still only name 3 or fighters, and if they were ignorant would argue that’s all we have. Just saying the average boxing enthusiast would name, chuck who’s gone, tito, who’s just recently back, Brock cause of his wwe’ness’, maybe Anderson (cause of Roy Jones) and GSP, if you live in Canada.

Correct Worby! I also know a hardcore boxing fan oldie[38 yrs of age I think] who doesn’t have a clue who Anderson Silva is.
I told him boxing is a dying sport[I love boxing, but admit that it’s on life support right now due to the likes of Pac and Money]and he should switch to where the action is at every month.
But the old man is more stubborn than an old donkey!
I just say that it’s his loss, not mine.

The last one was the first one I haven’t bought in years and it was only because I had a lame ass 12 and 9 year olds birthday party to attend. First thing I did when I got home was watch Vitor (not Victor) kick Rich’s ass! I’ll always say (to some weaker cards) I’m not buying this one, and end up buying it anyways. I have nothing better to do on a sat night at 7 pm. but even if I do, I try to make excuses or buy it and DVR it!

yeah i end up buying them all, some arn’t always worth it. even if i get in late on a sat. i will order and watch the replay.some times i am dissappointed but not to often lately.

first of all kevin I am 12 1/2 so screw you I just got done kissing my hot girlfried who is in a higher grade than me in the stairwell as school got let out

second of all I think, blue wire has a point I used to get pumped up for the unleashed shows but I havnt watch unleashed in a while

but i dont know if thats because of over exposure or because im watching most of the fights live now…. that and the internet has cut down my tv to maybe an hr a week all the fights are online now so maybe its not over exposure …..ya thats probably what it is

@ dia mette let me respond to ur comment in the follwoing way

bwahahahahahahahahahahah ur so lame cuase ur 12

i don’t know where that came from!!!

Buahahaha @ you for not knowing he was clearly joking & isn’t 12…

Although he is probs only 16 but that’s besides the point. Lol

Bad luck that Kev, the one good thing with having PPVs at 3am is that I’d have to be having a damn good night out to miss the UFC and even if I do I can always tape it and watch it later hungover.

Dia mette that was some funny shit, 12 1/2 haha sad thing is kids actually count a 1/2 as an age. Have fun kissing your girlfried mate ;).

Good interview and some interesting points on the success of the UFC. I agree with Dana that they are nowhere near mainstream, over here there is no MMA news provided by the BBC or Sky on their sports news or websites and the only 2 newspapers that report on the sport are the Sun (which also reports on pro wrestling) and the Daily Telegraph, so there is clearly a lot to do to get the sport and the brand noticed. Whilst Mayweather had his fight plugged constantly by the BBC as well as Sky, who broadcast the fight on free TV, the only advertising the UFC had was on ESPN UK. The sport is still called cage fighting or ultimate fighting the few times it is reported and with goons like Alex Reid getting the headlines for shagging Jordan, it isn’t going to get taken seriously anytime soon. Until the UFC can become mainstream then their growth will be limited and major boxing PPVs like PBF-JMM will always do better, there is only so much promoting you can do with cable programming in the US or abroad and if the mainstream media don’t want to know it’s going to limit your fanbase.

I also like the points on oversaturating the market, certainly WWE fell for that trap as they have far too many PPVs that end up being substandard shows and it isn’t realistic for wrestling fans to pay for them all. Hopefully the UFC don’t get greedy either by putting on too many shows as during an economic recession there is only so much you can afford. Because Zuffa also own WEC and have the resources to sign up a lot more fighters if they want to, as well as all of the TUF series, they shouldn’t struggle to fill up more cards but the quality may struggle unless they bring in more weight classes e.g. CW, FW, BW as there are only so many times the champions can fight and with such dominant champions in each weight class, the other fighters in their division are a class below and won’t be as big draws. They do a great job at putting on free fights e.g. Kimbo-Nelson on TUF, the outstanding Diaz-Guillard Fight Night card, but at the same time they can’t get greedy and expect people to watch rubbish, if they put on weak international cards like 105 then less people will tune in on Spike and buy the tickets in the UK.