In an unprecedented marketing move, Ultimate Fighting Championship (UFC) has plans to televise the entire "Franklin vs. Belfort" preliminary card from the American Airlines Center in Dallas, Texas, on Saturday, Sept. 19, according to the Orange County Register.
It's expected to be two-hour uninterrupted block scheduled for Spike TV that will begin at 8 p.m. and lead into the pay-per-view (PPV) telecast at 10 p.m., which will be available for purchase at $44.95.
This good news, however, has not yet been announced by the promotion nor is it reflected on its official calendar of television programming. Hopefully, that will all change soon.
Currently, the promotion has eight fights booked for the UFC 103 prelims. Here's what fans can expect to see on Spike TV:
155 lbs.: Efrain "Hecho en Mexico" Escudero (11-0) vs. Cole "Magrino" Miller (15-3)
155 lbs.: Jim Miller (14-2) vs. TBA
155 lbs.: Dan Lauzon (12-2) vs. Rafaello "Tractor" Oliveira (8-1)
170 lbs.: Paul Daley (21-8-2) vs. Brian Foster (10-3)
185 lbs.: Tomasz "The Gorilla" Drwal (16-2-1) vs. Drew "The Massacre" McFedries (8-5)
205 lbs.: Eliot "The Fire" Marshall (7-1) vs. Jason Brilz (17-1-1)
205 lbs.: Vladimir Matyushenko (22-4) vs. Igor Pokrajac (21-5)
155 lbs.: Rafael dos Anjos (11-4) vs. "Handsome" Matt Wiman (10-5)
UFC 103 will feature a main event between Rich "Ace" Franklin and Vitor "The Phenom" Belfort at a 195-pound catchweight. Also slated for the main card is a heavyweight tilt between former PRIDE superstar Mirko Cro Cop and surging heavyweight prospect Junior Dos Santos.
In addition, Martin Kampmann will be out to put a "hit" on Mike Swick to determine the number one contender for Georges St. Pierre’s 170-pound title.
To check out the latest UFC 103: "Franklin vs. Belfort" fight card click here.
Remember that MMAmania.com will provide LIVE blow-by-blow, round-by-round coverage of UFC 103, beginning with the PPV telecast at 10 p.m. ET. In addition, we will deliver up-to-the-minute quick results of all the televised under card action.
With no titles on the line, and up against Floyd Mayweather Jr. taking on Juan Manuel Marquez in a 144-pound catchweight clash that same night, it appears that the promotion is pulling out all the stops to ensure that UFC 103 is a PPV success.
Are you buying into the hype?