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UFC nears deal with ESPN to screen MMA events on UK television

The Ultimate Fighting Championship (UFC) may have finally found a permanent home for its live programming in the United Kingdom (UK) after an abrupt end to its partnership with Setanta Sports earlier this year.

According to The Sun, a new deal with ESPN is expected to be announced during a UFC press conference on Friday, July 31. "The Worldwide Leader in Sports" will reportedly launch its UK channel shortly after that on August 3 with plans to air UFC 101 as its first major event on August 8.

Starting with UFC 80 back on January 19, 2008, the Ultimate Fighting Championship struck a deal with international sports broadcaster Setanta Sports to bring the UFC to millions of homes in the United Kingdom.

Setanta operates in Great Britain, Ireland, Luxembourg, the United States, Canada and Australia and provides premium sports television channels on a subscription basis, including its multi-year deal with Zuffa.

That deal recently eroded due to the financial instability of Setanta.

Star-divide

Unfortunately, the dissolution of some of its English Premier League rights left Setanta strapped for cash and on the prowl for some emergency funding. A complete and utter collapse in operations — which would effectively blackout any and all UFC programming in the UK, had been reported as inevitable.

It was unknown if UFC 99, scheduled for June 13 in Cologne, Germany, would even make the airwaves in the UK until just a day before the broadcast, jeopardizing the momentum of Zuffa’s Europe expansion.

The UFC was also forced to scramble to get airtime for UFC 100, their biggest show of the year. The pay-per-view eventually ended up airing via Sky TV on a defunct 'Racing World' channel.

A deal with ESPN would not only solidify the presence of the UFC on UK television, it would be a major step towards Zuffa's goal of brand globalization.

Stay tuned to MMAmania.com for more developments on this story as they unfold.

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by IM HIM on Jul 29, 2009 12:24 AM EDT reply actions   0 recs

FREE for the bloody English bastards????

by Punch You in the Ovaries on Jul 29, 2009 12:36 AM EDT up reply actions   0 recs

WAAAAANNNNNKKKKKKEEEERRRRSSSSS!!!!

by Punch You in the Ovaries on Jul 29, 2009 12:53 AM EDT up reply actions   0 recs

i say if its not in the us it’s FREE!!!!

hawaii also !!

by mikeybear on Jul 29, 2009 1:30 AM EDT up reply actions   0 recs

ITS NOT FREE!!!!

I’ll pay £12 per month for the espn channel on top of my normal SKY+ HD subscription which is £56.00 per month.

by MoonUK on Jul 29, 2009 3:31 AM EDT up reply actions   0 recs

Free on Virgin, and HD too (as long as you got the XL TV package). Sweet!

by UKMMA on Jul 29, 2009 4:14 AM EDT up reply actions   0 recs

so can you still not get it if you only have freeview ?

by boyer on Jul 29, 2009 7:00 AM EDT up reply actions   0 recs

get over it… you americans make tons of money anyway!

by RoBerto on Jul 29, 2009 9:21 AM EDT up reply actions   0 recs

and nobody in europe would watch the UFC or any sport for that matter if it was on PPV!.. ´

by RoBerto on Jul 29, 2009 9:26 AM EDT up reply actions   0 recs

Awesome news that Virgin have ESPN, sounds like this new channel is going to be a more reliable Setanta, with pretty much the same programming. Once again I get the UFC as part of my XL package, so I don’t pay a thing extra get in.

Punch and jay, all yanks are fat, lazy, thick slobs who run around shooting people who think that they can tell everyone else how to live. How’s that for trolling?

Seriously, as all of us British posters have been trying to explain, right now PPV is not financially viable for the UFC in this country, they make more money by selling the rights to TV channels than they would from putting on a sport that is still barely recognised if at all by the mainstream on at 3am and charging people £15 to see it. Until the sport grows to the level of boxing or pro wrestling in popularity, PPV is not going to happen, even MMA fans in this country would be put off ordering a 3am PPV for £15 so no casual fans will watch.

However, the UFC needs overseas markets if it is going to expand, they can’t just cater to American fans because that limits their profits, if WWE had have taken that attitude then they’d have gone bust because they make more money on international tours, TV deals and PPVs then they do in North America as it is still popular worldwide but has dipped there. If the UFC refused to expand to other countries then suffered a dip in popularity it would be disastrous, but with overseas markets they have a much wider following of customers for live events and PPVs than they would if they blacked us out, plus there is a chance that other promotions would look to tap into these untapped markets if the UFC didn’t.

Currently, all European UFC shows have sold out, despite the cards being of a lesser quality than the North American shows. This proves that there is a following over here for the sport and if this continues to expand in the way it has been, then we will make the UFC a lot of money. Right now TV deals are the way to go but I wouldn’t be suprised if in the next few years we are charged for the bigger shows, like boxing and wrestling charge for their top cards. But, now is not the time to do this and no amount of moaning from American fans is going to change this.

by David W-S on Jul 29, 2009 4:32 PM EDT up reply actions   0 recs

Great post Dave, totally agree except UFC 95 was nowhere near sold out! Trust me on that, I was there.

by attakdog on Jul 30, 2009 6:09 AM EDT up reply actions   0 recs

what is your fucking problem ? why call us that you prick

by chris on Jul 29, 2009 1:37 AM EDT up reply actions   0 recs

dude its jealousy, but still what a bellend

by ruan-fiy on Jul 29, 2009 8:15 AM EDT up reply actions   0 recs

I was hoping to get more English insults lobbed back at me. I don’t even know what a wanker means aside from a general insult like “fucker” here in the U.S. But you guys let me down and responded maturely. :)

by Punch You in the Ovaries on Jul 29, 2009 10:25 AM EDT up reply actions   0 recs

I think it’s safe to describe you as a “wanker” ovaries!

by attakdog on Jul 29, 2009 10:34 AM EDT up reply actions   0 recs

How do you not know what a wanker is? You must be joking.

This new ESPN channel better be fookin’ good. It’s got the EPL too so I have to get it. Still hoping they can get Special One TV.

I hope it’s 20euro a month and no ppv.

by RobH86 on Jul 29, 2009 10:52 AM EDT up reply actions   0 recs

He doesn’t know what a wanker is because it is gay Europe slang. The civilized world doesn’t care what words you slongs make up.

by jay on Jul 29, 2009 11:09 AM EDT up reply actions   0 recs

The civilised world eh?…Go back to school.

by RobH86 on Jul 29, 2009 11:44 AM EDT up reply actions   0 recs

That’s it. I’m wikapedia’ing “wanker.”

Wanker is a pejorative term of English origin, common in Britain, Ireland, Australia, New Zealand, and British-influenced territories like South Africa. It initially referred to an onanist but has since become a general insult. It is synonymous with tosser.

Great WTF is an onanist? Back to wikapedia.
OHHH, okay it’s: a man who masturbates

In that case, yes, I am definitely a wanker. Maybe even a pro wanker.

by JCSuperstar on Jul 29, 2009 12:19 PM EDT up reply actions   0 recs

JCSuperstar is me by the way. I left that name on accident after doing something stupid in a different post.

by Punch You in the Ovaries on Jul 29, 2009 12:21 PM EDT up reply actions   0 recs

haha. I was expecting bigger and better comments. Obviously I was trolling.

by jay on Jul 29, 2009 12:25 PM EDT up reply actions   0 recs

a wanker is a dirty name for a dude that masterbates. so its safe to say we’re all wankers lol

by ruan-fiy on Jul 29, 2009 12:40 PM EDT up reply actions   0 recs

Me too Jay,

Guess you can’t troll the Brit’s

by Punch You in the Ovaries on Jul 29, 2009 3:07 PM EDT up reply actions   0 recs

I was thinking this too!

by Bill Maher on Jul 29, 2009 2:03 AM EDT up reply actions   0 recs

i pay 44 bones for the fights and it shows on my cable bill!!
i say if its not in the usa it’s FREE!!!!

hawaii also !!

by mikeybear on Jul 29, 2009 1:32 AM EDT up reply actions   0 recs

what about north america ?? We have to buy ufc on payperview for 50 dollars and UK gets it free??? WTF ??

by 36chamberz on Jul 29, 2009 12:26 AM EDT reply actions   0 recs

It’s not f@cking free and how can we be charged $50 for a show that starts at 3 in the morning, wow that’s prime viewing time!!!!

by attakdog on Jul 29, 2009 4:24 AM EDT up reply actions   0 recs

Like Attakdog says….not free

We pay aprox $20 a month to access the channel that broadcasts UFC programing.

So we pay $240 a year to watch all the numbered events, still cheaper than what you guys pay but not free.

I’ll get it free though..lol

the starview decoder box is my friend…god bless cable

by Confused on Jul 29, 2009 9:50 AM EDT up reply actions   0 recs

Yeah I think Setanta was around $20 a month but for just the standard digital package and sports it was working out at like $125 a month. No way would I pay more again on top of the $20 for ppv to watch something that starts at 3 in the morning, 4 for mainland Europe, even worse.

by RobH86 on Jul 29, 2009 11:50 AM EDT up reply actions   0 recs

WTF what about America we want the free ufc’s to bring it free to the greatest nation
war Americaaaaaaaaaaaa!!!!!!!!!!!!!

by Nor Cal Mexican (formely Philicutioner) on Jul 29, 2009 12:31 AM EDT reply actions   0 recs

North America … Dont forget about us Canadians .. we want free ufc too.

by 36chamberz on Jul 29, 2009 1:15 AM EDT up reply actions   0 recs

UFC on ESPN the OCHO !!!!

by TraF on Jul 29, 2009 12:32 AM EDT reply actions   0 recs

wow ufc is free for everybody!!!!!!!!!!!!
……………………..
except north america… buuu

thank god im from mexico so for me is completely and totally FREEE!!!!

war fedor!!!

by Ryosuke on Jul 29, 2009 12:50 AM EDT reply actions   0 recs

I hope that is not the big news that will be announced on Friday.

by RyderDie on Jul 29, 2009 1:11 AM EDT reply actions   0 recs

Its not free, the channel costs £12 a month($20)

or £9 if you already have the sports channels but we get in HD for free if you already the HD box which is sweet…

So its not free but cheaper, which is fair because the sport isn’t massive over here yet.

Don’t worry it will be on PPV in the next 3-5 years.

Cheers,
Luca

by Luca on Jul 29, 2009 1:13 AM EDT reply actions   0 recs

Its not free you need to pay £12 a month for the channel so $20 or £9 if you have the sports package but we do get the HD feed for free if you got a HD box and paying the £10 HD Sub.

:D

by Luca on Jul 29, 2009 1:18 AM EDT reply actions   0 recs

that is still a way better deal. Everyone posting on this thread is pissed just thinking about it (including me).

by Bill Maher on Jul 29, 2009 2:04 AM EDT up reply actions   0 recs

Well if you are that pissed then move to the UK. Though actually I don’t think we want you here.

Also no news if the main events are going to PPV or not.

But as Luca says, once they have big enough market over here I am sure they will switch to a PPV model, first for UK cards then slowly the rest of the cards.

by Casual fan on Jul 29, 2009 3:13 AM EDT up reply actions   0 recs

How can we ever be charged £30+ for a PPV event that starts at 3 in the morning, it’s never gonna happen. PPV is an American phenomenon that will never take off here in anything like significant numbers. Hell they couldn’t even sell PPV soccer matches here at prime time, let alone a sport nobody’s heard of going out in the middle of the night!

by attakdog on Jul 29, 2009 4:27 AM EDT up reply actions   0 recs

“We don’t want you here” that is not nice. :-( Compared to your other immigrants, who want to behead those who draw the prophet, you think I would be welcome!

by Bill Maher on Jul 29, 2009 12:35 PM EDT up reply actions   0 recs

I do think it will move to PPV in the future over here in the uk.

Sky do it with the boxing (Hatton) and that’t at 3am. (they hit 200-300k PPV buys but thats at £14.99/$25)

When UK have BETTER mma fighters not just Bisping whos not that good anyways, then people will pay to watch it.

=)

by Luca on Jul 29, 2009 1:37 PM EDT up reply actions   0 recs

Those fights are once in a blue moon. Sky wouldn’t get anywhere near those figures for the UFC if people had to fork out that kind of money every four weeks, people would soon get very tired of that.

It’ll be a good 5 to 10 years before we have any significant numbers of British world class fighters, maybe longer.

by attakdog on Jul 30, 2009 6:07 AM EDT up reply actions   0 recs

Well join the club we get ripped off to watch premier league football (soccer). We pay big money and still don’t even get to see all the games which are screened all of the world for pretty much FREE.

by Alan on Jul 29, 2009 4:56 AM EDT up reply actions   0 recs

Any chance of getting the 101 conference call from today up MANIA??? Or at least where do you find it and ill check there, thanks.

by ( (Adam G) ) on Jul 29, 2009 2:56 AM EDT reply actions   0 recs

BJ is definitely making sure not to overtrain. He’s also refusing to remove the sand from his vag by refusing to do any favors for MMAWeekly, Sherdog and MMAJunkie. They did nothing wrong except for report. It was fans like myself who lamp’d him for getting mommy to defend him at the commission hearing but mainly for not going “to the death.”

by NameNotRequired on Jul 29, 2009 3:10 AM EDT up reply actions   0 recs

. . . oh . . . now i feel informed, fuck BJ! . . .

by ( (Adam G) ) on Jul 29, 2009 1:15 PM EDT up reply actions   0 recs

I think yahoo or espn will be streaming it

by Casual fan on Jul 29, 2009 3:15 AM EDT reply actions   0 recs

swet man thanks

by ( (Adam G) ) on Jul 29, 2009 3:15 AM EDT up reply actions   0 recs

*sweet

by ( (Adam G) ) on Jul 29, 2009 3:16 AM EDT up reply actions   0 recs

What about ireland?Setanta ireland is still up and running and showed 100 live and shows ufc programing??

by Irish on Jul 29, 2009 3:21 AM EDT reply actions   0 recs

If you got UFC 100 on Setanta, I would imagine that deal continues. If I remember Setanta Ireland are a seperate company.

Did you get the UFC100 feed on racing channel ?

by Casual fan on Jul 29, 2009 3:41 AM EDT up reply actions   0 recs

Now it was unavailable

by Irish on Jul 29, 2009 12:29 PM EDT up reply actions   0 recs

we DO NOT!!!!! DO NOT!!!!! HELLO….DO NOT get it FREE!!!!!!! Its an extra £9/£12 subscription for this channel, over and above what individuals have on their sky package!! I currently have sky at £45 per month with multi room at an extra £10, and then this extra which will take me to £65 and thats not even HD so I hardly see that as being free…..DO YOU?

How about we just have live events in the uk then andyou guys can watch ufc out of hours, id love to see how much youd pay for that?? Its 3am when we stay up to watch this, so like it or not we prob pay over the odds already to watch it at that time!!!

I can assure you FREE IT IS NOT!!!!!!!!!!!!!!!!!!!!!

by mo on Jul 29, 2009 6:32 AM EDT reply actions   0 recs

Great post Mo! How many of you Americans would pay $50 to watch the UFC at 3 in the morning??

by attakdog on Jul 29, 2009 7:52 AM EDT up reply actions   0 recs

It would interesting to see what numbers Sky are getting for their WWE PPV. If I remember they are late but not as late as UFC would be.

by Casual fan on Jul 29, 2009 8:12 AM EDT up reply actions   0 recs

They start at 1am, I can’t see the figures being great as WWE tend to chase the younger demographic now, most sales would be Sky plussed due to kids having school the next day. That’s something I would never do, if I’m being charged PPV prices I wana see the show LIVE, and at three in the morning they’d never get my dollars!

by attakdog on Jul 29, 2009 8:31 AM EDT up reply actions   0 recs

I can’t find any UK figures but last couple of PPV WWE events did around 250,000 globally. So I am guessing the UK number may be around 5,000 at most. Can’t remember the price but I think £15 per show so that is around £75,000 that Sky have to split with WWE.

by Casual fan on Jul 29, 2009 8:55 AM EDT up reply actions   0 recs

Peanuts!

by attakdog on Jul 29, 2009 8:58 AM EDT up reply actions   0 recs

I would pay $50 dollars to watch ufc at 3 in the morning if I had to, I’m addicted……….

by Dragon on Jul 29, 2009 9:12 AM EDT up reply actions   0 recs

You’d be in the minority my friend!

by attakdog on Jul 29, 2009 9:15 AM EDT up reply actions   0 recs

It may not be at three in the morning, but if they do a PPV over sea’s it on here in the morning. LOL and you guys are comparing a 12 dollar monthly charge? We pay almost 50 bucks for ONE PPV. You guys really want to compare who pays more to watch the UFC?

by LOKIE on Jul 29, 2009 9:46 AM EDT up reply actions   0 recs

Yeah and you dont get charged for the overseas shows!! At least you can watch them in the morning rather than the middle of the night.

The monthly charge is £12 not $12 and that’s on top of the £40+ subscription we all have to pay to Sky to get the extra channels!!!

You cant seriously expect people in Britain to pay $50 for a show that goes out at 3 in the morning, no Americans would pay that!!!

You guys whined so hard before the olympics that all the swimming finals had to be changed to the morning just so you could see Michael Phelps swim at prime time and you weren’t even paying to see that!!!

by attakdog on Jul 29, 2009 10:32 AM EDT up reply actions   0 recs

Here is what I don’t get. You guys say that you wouldn’t pay for the PPV, so why let you see it at all? It is obvious that you are only willing to watch it if it is free, so F off then. UFC doesn’t need you guys for fans, they can and have made enough money off of Can. and US. So go away.

by jay on Jul 29, 2009 11:21 AM EDT up reply actions   0 recs

You are f@cking ret@rded! We’d pay PPV if it went out at prime time, but we cant be charged premium prices for something that goes out at 3 in the morning!!! Would UFC 100 have done 1.5m if it went out at 3 in the morning? Of course not, you Americans would ball your eyes out if you couldn’t watch it on prime time and refuse to pay, so why should we pay extra???

by attakdog on Jul 29, 2009 12:31 PM EDT up reply actions   0 recs

attakdog. I didn’t say pay. I said UFC should black you dudes out. They don’t need you.

by jay on Jul 29, 2009 1:39 PM EDT up reply actions   0 recs

No the UFC doesn’t need us, you’re right. I mean what company wants to be a global company and maximise their profits??? How the f@ck would they be able to do their live shows here if nobody could see any fights? Thankyou for confirming my initial observation, you are officially ret@rded!

by attakdog on Jul 30, 2009 6:03 AM EDT up reply actions   0 recs

its easy to sit there and i would if i had to, the fact is you dont, and a high % of the fights in europe are free tv for you guys as its out of hours, so stop bumping your gums!! We pay enough as it is!! Listen to the guys who live here, not your wallet!!

by mo on Jul 29, 2009 9:40 AM EDT reply actions   0 recs

@ the Americans.

I know theres been loads of replies already, but before anyone just skims to the bottom to put in their 2 cents, UFC is NOT free in the UK. We have to pay monthly subscriptions for premium channels. And ESPN will def be one of them. Just like Setanta was.

by UK_Chris on Jul 29, 2009 12:03 PM EDT reply actions   0 recs

I pay $149 a month for the dish and $50 more for each UFC event and an extra $50 a month during NFL season and $45 another month during NHL season. Small price to pay compared to living in the UK for 20/month and the mexicans can have it for free they deserve it. I’d pay twice as much as long as I can live in Canada.

by CANADA Michael on Jul 29, 2009 12:51 PM EDT up reply actions   0 recs

I’d also pay double that to keep you there!

by MoonUK on Jul 30, 2009 6:16 AM EDT up reply actions   0 recs

Well if the average household in usa can afford to pay $50 dollars for ppv then you must all be better off than we are over here cause peeps will only pay what they can afford.

by Jason on Jul 29, 2009 12:15 PM EDT reply actions   0 recs

Well lets go further, we pay fuckin double what you do for petrol or fuel so get that levelled out and il happily pay a little extra!! Oh and we also have to pay tv license not sure if you do? That’s even more!!!! Attackdog is right we pay enough you wouldn’t pay it if it was on at 3am

by Mo on Jul 29, 2009 12:45 PM EDT reply actions   0 recs

I just checked out the UK ESPN page. Virgin isnt listed as a provider. FFS!

Will suck going to parents house every fight. I rent my place and im not allowed to install Sky.

by UK_Chris on Jul 29, 2009 1:27 PM EDT reply actions   0 recs

Yo Uk_Chris,

You get it for free if you have the top XXL Package.

check it!

ESPN Virgin Deal

by Luca on Jul 29, 2009 1:40 PM EDT up reply actions   0 recs

Ahhh nice one man! I was getting worried. Actually turns out cheaper than Setanta was.

I dont have the XXL package because its not worth the money, but £10 a month for the channel I can do :-)

by UK_Chris on Jul 29, 2009 4:28 PM EDT up reply actions   0 recs

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