A sell-out crowd of more than 11,000 fans attended UFC 100 from the Mandalay Bay Events Center in Las Vegas on July 11, tallying a juicy $5,128,490 live gate for the promotion, according to provisional numbers released today by the Nevada State Athletic Commission (NSAC).
In addition to the live gate, the NSAC reports that 6,256 closed circuit tickets were sold for a grand total of $312,800.
That means the historic centennial pay-per-view (PPV) ranks second all time behind UFC 66: "Liddell vs. Ortiz 2" in Dec. 2006 ($5.3 million) as the most successful show in the history of the organization.
However, that figure does not include PPV buys, which are expected to well over one million, as well as merchandise sales and other event-related profits. And remember that tens of thousands of fans from around the world descended on "Sin City" for the first-ever two-day fan expo.
In short, it was a very successful weekend for the UFC.
But it did come at a price: The promotion dished out $1,790,000 in fighter salaries and another $400,000 in additional bonus money for the four participants who delivered outstanding performances. Production costs and employee salaries, too, more than likely cost a pretty penny.
Inside the Octagon, Brock Lesnar unified the UFC heavyweight championship with a second round mutilation of Frank Mir in the UFC 100 main event. Current Welterweight Champion Georges St. Pierre solidified his place among the pound-for-pound best with a dominating five round victory over Thiago Alves in the co-featured fight of the night.
And who could forget Dan Henderson's knockout of the night (and perhaps century) when he iced Michael Bisping in the second round with a crushing overhand right.