"If we do 1.5 million pay-per-view buys, I will do a backflip off the Mandalay Bay, and I'll live. Believe me (laughs). ... For us to do a million pay-per-view buys or anywhere near it, it's amazing."
UFC President talks about the high expectations for UFC 100 on pay-per-view after the final pre-fight press conference earlier today. If the promotion's centennial event even sniffs the 1.5 million mark it will clearly outperform the record-setting UFC 92: "The Ultimate 2008," which took place at the MGM Grand Garden Arena in Las Vegas, Nevada, on Dec. 27. Earlier this year White revealed that UFC 92 "crushed" UFC 91: "Couture vs. Lesnar" with an estimated 1.2 million buys. UFC 66 currently holds second place with an estimated 1,050,000 PPV buys. Of course, it’s always hard to nail down an exact figure because the information is never made public; however, with all the mainstream media coverage and the historic nature of the show, White may want to invest some of his insane UFC 100 profits into a super duty safety net. Are you buying it?