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Dana White: One (bleeping) sport to rule them all

"I’m the guy with the road map. I’m the guy who knows where I want to go with this thing. I know what my end game is. I know where it is. When this thing is a sport, all over the entire world, and you can take the UFC to any city in any country, just like soccer, then I did it. I did what I set out to do. That’s why I was put on this planet. That’s my job, my destiny, whatever the [expletive] you want to call it."

-- UFC President Dana White talks global domination with Yahoo Sports after taking it on the chin from the mainstream media for years regarding everything from the perception of human cockfighting to an allegedly piss-poor business model and even the tirade against Loretta Hunt. Meanwhile, the former aerobics instructor and long time friend of the Fertitta brothers has taken the UFC to unbelievable heights in both financial gain and global appeal. Not bad for a potty-mouthed promoter with no college degree. Think of where the UFC was five years ago compared to where it is now. Anyone want to take a guess on where it will be in another five years?

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I can’t say that I have a hard time believing him. You gotta hand it to the guy. He eats, sleeps and breathes the UFC. Pure dedication. He seems to spend an unbelievable amount of time working with all of the travel and pr work. Huge sacrifice giving up all that time with your family. Doubt he sleeps much. I know he is paid very well but still I have a lot of admiration for his work ethic and determination.

by Adam T. on Jul 3, 2009 10:03 AM EDT reply actions   0 recs

thats not a bad thing:P id be jacked if thats what my life career was

by Jared on Jul 3, 2009 10:04 AM EDT up reply actions   0 recs

Yeah but you wouldn’t have half the stuff you have if it weren’t for those people who are maniacally passionate about something and able to bring to the masses.

by DSmith on Jul 3, 2009 10:25 AM EDT up reply actions   0 recs

ANYBODY with any kind of business and sport sense could have done what dana white has done, and i mean ANYBODY!! give me billionaire proprietors and backers and i could make anything work too. he’s done nothing special at all. the potential with the ufc was always there, it’s growth couldn’t have happened without the Fertitta brothers. with them as backers, anybody could have made it work, it has nothing to do with dana white. if anything he’s kept the sport from progressing to its fullest because of his demeanor and personality. respectful men don’t wanna work with this chump

by deuce 4 on Jul 3, 2009 10:52 AM EDT up reply actions   0 recs

Great post deuce, totally agree with you!

by attakdog on Jul 3, 2009 10:54 AM EDT up reply actions   0 recs

the thing is duece~ NOBODY did!! dana did, the fertittas did!!

i guess it’s that easy huh??

easy to lose 40 mill of ur buddy’s cash, after u already promised an upside??

if lorenzo and frank trust him??

if he built mma, almost to a mainstream sport??

and if dana personally sits down with athletic boards all over the WORLD to get this sport sanctioned, knowing other orgs are using what he has done for a ‘paved way’ tring to out sell him..

then yaeh!! dont respect this chump~ lol

dana gets plenty of respect and works with just the same..

u seem to be the chump deuce.. if it was soo easy, why arn’t u in danas position runnung a billion doller company??

the way u make it seem its soooo easy.. yeah thats why exc, pride, dream and affliction are failed or failing~

thats why even after dana made it soo popular, peeps still have trouble getting their org off the ground..

by stinky~fingers on Jul 3, 2009 11:36 AM EDT up reply actions   0 recs

and dont tell me these other orgs wern’t/arn’t backed by million doller investors~

exc = cbs

affliction = trump, dela hoya, and the t-shirt guy of the same name

pride = dreamstage entertainment..

dream = actually ‘zuffa’ originally backed them up.. if u want to call the 60 million they got for the purchase of pride..

~

so all these companys are backed by peeps with cash!! how are they failing? and dana’s succeeding?

by stinky~fingers on Jul 3, 2009 11:41 AM EDT up reply actions   0 recs

I agree totally Stinky! You saved me a bunch of typing!

by Edgecrusher71 on Jul 3, 2009 4:02 PM EDT up reply actions   0 recs

Great posts Stinky. I am always VERY Critical of Dana. I love the uFC and mma as much as anyone and Dana is the most important man in the sport…so I scrutinize all the mistakes that he makes, and he does make quite a few…but the positives far outweight the negatives…what he has done for mma in AMERICA is nothing short of America, and now he is starting to conquer other countries.

People are going to make mistakes, but I have to respect a man who dedicates his entire life to the growth of this company. Sure, he doesnt do much for mma as a whole, but the UFC is the best organization in the world, and what he has done for the UFC is nothing short of remarkable.

Duece: U are awarded, dumbest blogger of the day award for that asinine statement. YOu better watch your back, jV will be on here tomorrow to get his title back! lol

by JOhn G on Jul 3, 2009 5:31 PM EDT up reply actions   0 recs

yeah! What Stink and John said.

by UFC Champ on Jul 3, 2009 6:09 PM EDT up reply actions   0 recs

Exactly, whatever you think of Dana as a person you can’t fault his success in taking the UFC and making it a mainstream brand. Sure the Fertitta’s money helped but money doesn’t always equal success, as the failed MMA promotions that Stinky pointed out prove. Dana’s far from perfect but to suggest that his job is easy is absurd.

by David W-S on Jul 3, 2009 9:23 PM EDT up reply actions   0 recs

Great post Stink! There are tons of people that come into undeserved fortunes and squander it all the time. Most people suck with money and most people would have failed even with the Fertitas support. I don’t agree with all Dana has done, but I stopped expecting people to be perfect a long time ago. Now, I’m happy when I find someone who’s worth a shit at all. Dana is role model for me inspite of his errors.

by Punch You in the Ovaries on Jul 3, 2009 11:05 PM EDT up reply actions   0 recs

Stink and John needs to watch some other sports and get off the MMA hype and be real for a sec, you guys are living in a dream world… deuce is 100% correct, they didn’t create the sport MMA it was always there… and why nobody has done the same thing is because Dana made sure they wouldn’t!

thing your missing is that the fighters and the sport itself is what sells not the organizations…

by RoB on Jul 3, 2009 11:27 PM EDT up reply actions   0 recs

If there was no great organization to fight in, they would all be fighting in these little sh*t holes getting paid $100 a fight. Great organizations attract great fighters, not the other way around.

You’re right on one thing RoB, MMA was always there just that nobody cared as much as they do now thanks to Dana, the Fertitta’s and the UFC.

Nice try but the guys done a lot regardless if you like him or not.

by UFC Champ on Jul 4, 2009 7:26 AM EDT up reply actions   0 recs

LOL…you say these things as your are getting ready for your job down at the wal-mart!

by jet99 on Jul 3, 2009 11:15 AM EDT up reply actions   0 recs

Dana’d be clocking on with us if he didn’t happen to have two billionaires as old school chums!

by attakdog on Jul 3, 2009 11:22 AM EDT up reply actions   0 recs

great post Jet. Short, sweet, but right to the point!

by JOhn G on Jul 3, 2009 5:32 PM EDT up reply actions   0 recs

I have been saying that for years. The UFC was in serious debt and without two things. 1) Deep Pockets 2) TUF they wouldn’t have come close to making it. Just like a manager or coach Dana gets far to much credit.

by Mike on Jul 3, 2009 11:26 AM EDT up reply actions   0 recs

it was danas idea for tuf..

yeah he gets too much credit~ lol!!

by stinky~fingers on Jul 3, 2009 11:44 AM EDT up reply actions   0 recs

Stink I always enjoy reading your posts and respect your opinion but on this I am going to have to respectfully disagree. I know it was his idea but before TUF he had lost a ton of money, if it weren’t for the deep pockets they would have folded long before TUF. If you throw enough crap up against the wall something is bound to stick.

by Mike on Jul 3, 2009 1:49 PM EDT up reply actions   0 recs

wow what a concept. it was his idea for a reality show.

by chris on Jul 3, 2009 1:49 PM EDT up reply actions   0 recs

mike~ actually the ufc WAS making money before they did the show.. they only lost money the first 2 years..
~zuffa purchased the ufc in 2001.. the show was 2005..

the tv show put them on more of a mainstream level which is HUGE

if not give dana respect for the ‘mainstream’ part of mma, how about give him credit for sanctioning the sport all over the world~ and still going..

all the other orgs have huge financial backing, so i dont understand why all the hate for dana having a rich friend that trusts him..

by stinky~fingers on Jul 3, 2009 1:55 PM EDT up reply actions   0 recs

All these ifs are hilarious from UFC fans…
You could make the same argument for almost every figher in the UFC that if they didn’t have such n such trainer and such n such promoters they would be nothing and be clocking in at wal-mart. Funny how the world works when “ifs” don’t mean much when they “DID”

by Edgecrusher71 on Jul 3, 2009 4:05 PM EDT up reply actions   0 recs

Disagree deuce. Dana works tremendously hard, sacrifices a lot and has great passion for what he does. Give him some credit. If you read the full article on yahoo, you’ll see that Lorenzo pays much respect to Dana and gives him full credit. Obviously there needed to be financial backing but it’s not right to disrespcet Dana like that.
“respectful men don’t wanna work with this chump” You mean Harley Davidson, Burger King and Bud? His personality is just fine. It’s actually quite refreshing to see somebody speak their mind and not say what others think they should say.

by Adam T. on Jul 3, 2009 11:39 AM EDT up reply actions   0 recs

good post adam T.

i have a simular post above with other examples, but u nailed it on the head with the sponsers~

duece is just a little jelly~ thats all..

its that or he is offended that dana cusses all the time~

by stinky~fingers on Jul 3, 2009 11:47 AM EDT up reply actions   0 recs

Thanks. Your posts are much better. I usually just rifle some feelings off as quick as I can type.

by Adam T. on Jul 3, 2009 11:49 AM EDT up reply actions   0 recs

What you state is the pretty much the equivalent of saying “I would have invented the lotto. Someone just beat me to the punch”

Just because now you can flip on the TV or click twice and run into UFC/MMA something doesn’t mean it was that easy to build. Just b/c it’s the end result has been broken down into bits and pieces that are purposely made “EASY” for you to understand doesn’t mean that his systems and insights weren’t flawed without endless risks and failure for the UFC to reach its heights today.

Dana White is probably one of thousands (If not ridiculously more) of entrepreneurs that got backed my multi-million/billionaires to push a concept and attempt to make it profitable. I’m pretty sure 99% of the others failed or didn’t reach equal success. To put it plain and simple: It’s not that easy, it never was, and never will be.

DW has created something that many of us MMA fans consider almost the default standard of what we enjoy so much. In addition, b/c of the UFC’s mainstream success, we are able to enjoy more refined mma promotions such as affliction, SF, bellator, WEC…etc.

I started watching mma when it was UFC20 and extremely low budget and they were just starting to release their DVD’s into Blockbuster. It’s come a long way. Don’t hate on it, and don’t hate on the man that brings you so many fights that are awesome to watch.

by Fanatic on Jul 3, 2009 4:06 PM EDT up reply actions   0 recs

He’s got a bit God complex but it’s working so keep busting your ass Dana. Makes it all better for me.

by DSmith on Jul 3, 2009 10:03 AM EDT reply actions   0 recs

I don’t agree with the God complex remark. To me, Dana actually comes off as very humble and genuine. His genuineness is what can get him into trouble at times because he doesn’t gingerbread anything and he isn’t afraid to say what he thinks. That is his best quality in my opinion. I get tired of listening to guys (businessmen, politicians, athletes….) who either sound like they are or are reading off of a script, sometimes prepared by someone else.

by Adam T. on Jul 3, 2009 10:43 AM EDT up reply actions   0 recs

great post Adam

by McArthur on Jul 3, 2009 10:44 AM EDT up reply actions   0 recs

again, agreed!!

great post adam~

by stinky~fingers on Jul 3, 2009 11:47 AM EDT up reply actions   0 recs

True but if he has a difference of opinion with a fighter than the fighters gone. Thats not good for the sport.

by Mike on Jul 3, 2009 11:29 AM EDT up reply actions   0 recs

How can you say that? You and I aren’t behind the scenes in the negotiations. There happen to be a lot of very happy fighters with the UFC. He seems to get a very good reception by the fighters and their cornermen when you see the video blogs that he does. Besides, he is the BOSS. It’s pretty simple. If I have a difference of opinion with my boss, then I either have to agree to what he says or find a new job. That’s life my friend.

by Adam T. on Jul 3, 2009 11:32 AM EDT up reply actions   0 recs

And you will see more and more of the top fighters leaving for greener pastures.

by Mike on Jul 3, 2009 1:26 PM EDT up reply actions   0 recs

Yeah, all the fighters are leaving to fight for $965 at Strikeforce. People can say what they want, the UFC still pays out the most. Greener pastures? I don’t think so.

by UFC Champ on Jul 3, 2009 6:17 PM EDT up reply actions   0 recs

He kind of looks and sounds like Dr. Evil. Still, I can’t help but love the big lug.

by PW on Jul 3, 2009 10:06 AM EDT reply actions   0 recs

ditto

by McArthur on Jul 3, 2009 10:15 AM EDT up reply actions   0 recs

a real sport pays there athlete.

by Jesse on Jul 3, 2009 10:11 AM EDT reply actions   0 recs

Amen to that!

by attakdog on Jul 3, 2009 10:28 AM EDT up reply actions   0 recs

i cant wait until it is a real sport[like dana wants to reach].

yall will be complaining that these guys make too much!! just like all the other national sports leauges..

u guys keep forgetting how young mma is.. u cant even compair it to other sports right now!!

and all in all~ these guys get paid tons!!

the amount of bonus check zuffa hands out after events, is insain..

the only figure we get to see is the contract agreement..

didt u learn anything about how fighter get paid, when randy lied an ran his mouth??

dana opened the books~

singing bonus~ locker room bonus~ ppv %…

if u have an very entertaining fight, dana will hook u up!!

he can’t put that type of money in a contract…

u cant clause a ‘if u have a great fight’ or ‘ir u go all out’’…

danas not going to get screwed by the fighters that dont fight, and choose to not entertain[ see kalib starns]..

but trust me!! dana hooks these guys up with big checks in the locker room RIGHT AFTER THE FIGHT~ in the locker room..

for example nate diaz vs. joe daddy… they got fotn bonus and my homie nate got another fat check cause lorenzo enjoyed the fight.. and im talking an even bigger check then the fotn bonus check he got as well..

by stinky~fingers on Jul 3, 2009 12:07 PM EDT up reply actions   0 recs

Who makes more Nate a TUF winner or Nick? Enough said.

by Mike on Jul 3, 2009 1:52 PM EDT up reply actions   0 recs

easy answer there~ NATE does..

nick doesn’t get bonus checks.. strikeforce and dream only pay contract agreements..

last year nate made more then his brother, so again i dont know what ur talking about..

by stinky~fingers on Jul 3, 2009 1:59 PM EDT up reply actions   0 recs

rough figure~ nate made around 100,000k for his last fight!

sponsers not included.. which reminds me of how much more nate gets paid by his sponsers[alot more], on account of he is in the ufc and nicks not..

by stinky~fingers on Jul 3, 2009 2:01 PM EDT up reply actions   0 recs

I think NIck made 6 figures for his fight in Japan, and gets close to 6 figures for his wins in strikeforce.

Thats actually a really great question. Interesting to hear S tinky say that Nate makes more…I dont doubt it, but their yearly salaries are probably close.

by JOhn G on Jul 3, 2009 5:35 PM EDT up reply actions   0 recs

clay Guida made 23k to main event a fight.
thats ridiculous

by Jesse on Jul 4, 2009 2:58 AM EDT up reply actions   0 recs

thanks god, i mean dana, wow, what a fuckin ego. lets hear all the dana nuthuggers rally and kiss his ass. his extremley high opinion of self makes it really hard to continue to like this guy. if you are assosiated with mma and not in the u.f.c. you are a loser in dana’s eyes.can he continue to operate on this level? time will tell.

by daz on Jul 3, 2009 10:14 AM EDT reply actions   0 recs

Just because you’re a little nobody in your peon world doesn’t give you a reason to hate a guy who knows what he has accomplished and where he came from, and who says it when people challenge whether or not he should still be there. I’d be defensive and talk about what I have done too.

Why don’t you do something in your life worth being proud of before you go hating on someone else who did?

by Zeke on Jul 3, 2009 10:42 AM EDT up reply actions   0 recs

Quit preaching to people, it’s just his opinion! No need to get personal, he raised some valid points.

by attakdog on Jul 3, 2009 11:04 AM EDT up reply actions   0 recs

Actually, daz didn’t make any valid points. “If you are associated with mma and not in the ufc you are a loser in dana’s eyes” He has paid respect to other fighters and organizations, saying how good a job Strikeforce does and commenting on fighters he would love to sign. Besides, it’s business. Competition baby! What do you like to do? Take your competition out to lunch and laugh it up, having a good time.
Great Post Zeke.

by Adam T. on Jul 3, 2009 11:08 AM EDT up reply actions   0 recs

In your opinion he didn’t make any valid points, in mine he did. Dana does slag off more people outside the UFC than he praises, that’s a fact! Look at his track record with Fedor!

by attakdog on Jul 3, 2009 11:50 AM EDT up reply actions   0 recs

Again. What is he supposed to do, reap endless praise among his competitors and fighters not in the UFC. As far as Fedor goes, I think he was bitter over the terms that Fedor’s management wanted. I obviously have very limited knowledge of the negotiations but I do remember where they spoke about the UFC partnering to build a stadium in Russia. It seems like they wanted an arm and a leg to agree to a contract and Dana was rightfully upset about that. Deep down he knows how good Fedor is but what the hell do you want him to say?

by Adam T. on Jul 3, 2009 11:55 AM EDT up reply actions   0 recs

its all buisness k-dogg~… ur point is one of the reasons dana is on top!!

dana already tried to get fedor..actually he would still sign him too..

the fact is, when an org is using someone to sugar coat their promotion, and at the same time talk a buch of crap about the ufc and say they are going to compete, then expect a compitition..

dana is a chump, but all these other orgs are the ones failing? thats some funny shit right there~

and dana wouldn’t be a chump if he just allowed other orgs to become bigger then his promotion..

he wouldn’t be a chump if he let peeps walk over him??

lol~ ur right’~ in that case he would be a SUCKER instead..

by stinky~fingers on Jul 3, 2009 11:57 AM EDT up reply actions   0 recs

Not endless praise no, don’t be silly. Just acknowledge the guy’s achievments and give credit. Just trying to deny he’s any good and slagging him off makes Dana sound ret@rded, and alienates Fedor and puts a dent in any future participation of Fedor in the UFC. Fedor hears all this sh!t coming out of Dana’s mouth and’s probably like, Do I really want this @sshole as my boss? Just my two cents!

by attakdog on Jul 3, 2009 12:02 PM EDT up reply actions   0 recs

last time i heard dana talking about fedor he said~

’im trying to sign the guy, ive been trying for years..if fedor wants to talk to dana he would be happy to sit down with the man he has NEVER talked to..""

something like that!

the fact is, most americans dont know who fedor is.. dana has said he thinks fedor is top notch.. he siad he would give him a instant title shot.; what more do u want..

its all business man! the same reason dana is winning and the rest are losing!

by stinky~fingers on Jul 3, 2009 12:13 PM EDT up reply actions   0 recs

No kidding Stink, I remember Dana during the Undisputed launch in his blog, “I’m trying to sign the guy!” when he read that stuff about Fedor on the side walk.

I’ve learned that its easy to pick on someone who’s on top, thus all the hate for Dana. He’s successful, unconventional, and great at what he does – no one can ever take that away from him.

Let the Walmat staff keep trashing, its all they know.

by UFC Champ on Jul 3, 2009 6:28 PM EDT up reply actions   0 recs

first of, im not little, im not a nobody,i have done some things in my life that i am proud of, and i would need to understand your definition of “peon” to comment on that issue, also i do not “hate” dana. if you read my comment , i said it was hard to continue to like him, thats along way from hate, anyway, i stand by my comments as they are an opinion,my opinion, not yours zeke, have a nice day!

by daz on Jul 3, 2009 11:16 AM EDT up reply actions   0 recs

in 5 years it might even be on the moon where everyone’s striking will be as effective as Thales Leites’ ;)

by McArthur on Jul 3, 2009 10:17 AM EDT reply actions   0 recs

Luiz Cane has requested his next opponent be Rich Franklin

by McArthur on Jul 3, 2009 10:19 AM EDT reply actions   0 recs

Good for him. He one test after another. I like that kid. If he can out muscle Kongo, he stands a decent chance. I don’t Rich rocking him the way Kongo did either.

by DSmith on Jul 3, 2009 10:27 AM EDT up reply actions   0 recs

Not Cain V….Luiz Cane…2 differnent guys…Valesquez fights Carwin at UFC 103

by McArthur on Jul 3, 2009 10:31 AM EDT up reply actions   0 recs

Uhm what? We’re talking about Cane here not Cain.

by Lester The Pimp on Jul 3, 2009 10:33 AM EDT up reply actions   0 recs

What’s the undertakers brother gotta do with MMA?

by attakdog on Jul 3, 2009 10:43 AM EDT up reply actions   0 recs

are you thinking of cain velasquez

by Nokia on Jul 3, 2009 10:33 AM EDT up reply actions   0 recs

Jesus DSmith, are you awake? You thought Cain Velasquez was calling out Rich Franklin. LOL.

by Adam T. on Jul 3, 2009 10:33 AM EDT up reply actions   0 recs

in other news…Gonzaga has called out Corey Hill

by McArthur on Jul 3, 2009 10:37 AM EDT up reply actions   0 recs

corey hill by tko after gonzaga gasses

by Jared on Jul 3, 2009 11:08 AM EDT up reply actions   0 recs

lol~ mcarthur~

by stinky~fingers on Jul 3, 2009 11:50 AM EDT up reply actions   0 recs

Daner White and Daner White and Lex Luthor… seperated at birthLex Luthor… seperated at birth

by Sirchokemout on Jul 3, 2009 10:23 AM EDT reply actions   0 recs

huh?

by McArthur on Jul 3, 2009 10:25 AM EDT up reply actions   0 recs

yeah…..keep off the beer mate lol

by Nokia on Jul 3, 2009 10:28 AM EDT up reply actions   0 recs

Thats the weirdest comment i think ive ever read on this site. LoL!

by Lester The Pimp on Jul 3, 2009 10:36 AM EDT up reply actions   0 recs

Dana White is a winner in a world of losers and whiners. I hope that Scott Coker has taken some notes of Dana’s actions, good and bad, to help Strikeforce become the #2 MMA brand.

by Drake_Labatt on Jul 3, 2009 10:26 AM EDT reply actions   0 recs

ya..I’d say Strikeforce has a good hold of #2 and that Coker is doing a great job…except for having women headliners

by McArthur on Jul 3, 2009 10:38 AM EDT up reply actions   0 recs

It shouldn’t be the main event but it will be very entertaining. Dana talked to Gina Carano he wanted her. Dana is playing ball with Kimbo Slice. Strikeforce also doesn’t cost fifty bucks a card. In time I think we will see more and more fighters going to Strikeforce because Coker will give them a better deal.

by Mike on Jul 3, 2009 11:39 AM EDT up reply actions   0 recs

Lorenzo Fertitta visit Croatia-Zagreb, and CRO COP back in UFC!

by moeyoe on Jul 3, 2009 1:53 PM EDT reply actions   0 recs

source?

by McArthur on Jul 3, 2009 2:48 PM EDT up reply actions   0 recs

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