UFC reaches deal with Inner Mongolia Television to broadcast in China

by Stefan Manojlovic on Jun 29, 2009 5:24 PM EDT Comment 19 comments

Ultimate Fighting Championships (UFC) recently struck a major television deal with Inner Mongolia Television (Nei Mongol TV) to broadcast in China, according to Sports Business Journal.

The network reportedly can be viewed by 80 million homes with upward of 250 million people being able to now watch the UFC’s brand of mixed martial arts there.

It's quite a big audience to reach to say the least.

Inner Mongolia Television will air shows such as "The Ultimate Fighter," "UFC Unleashed" and "UFC All-Access." It will also have the chance to air UFC pay-per-view (PPV) events; however, it will not live, but rather sometime shortly after they’ve taken place.

It's the latest feather in the cap for the leading promotion in the space.

UFC recently invaded inland Europe by making its way over to Germany to hold UFC 99 on June 13. Other countries that have been mentioned as targeted destinations outside North America by the organization are France, Mexico, Japan and the Philippines.

We may soon see China added to that list. If ratings are high and the UFC proves successful then perhaps a trip over to hold a show there may be possible in the future.

The promotion doesn’t seem to be content with its success in America -- it ambitiously looks to continue breaking into new markets and getting as many eyeballs as possible on its product. And it appears to be paying off.

Perhaps that’s the beauty of having a product (in this case fighting) which can be understood by many and cross all language barriers.

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Comments

Hell yea, like 1/4th the people on the planet livin over there; the #’s should be through the roof now.

by O damn he got caught on Jun 29, 2009 5:26 PM EDT reply actions 0 recs

yeah, UFC is picking up a lot of steam globally. Exciting times that will further the growth of the sport!

by JOhn G on Jun 29, 2009 5:46 PM EDT up reply actions 0 recs

With all the Brazilians fighting and holding belts, why are they avoiding Brazil?? They should definatley have an event there.

by getrawbc on Jun 30, 2009 7:09 AM EDT up reply actions 0 recs

Until China finds away to replicate it and press it on plastic for pennies. :D

by Sean M on Jun 29, 2009 5:50 PM EDT reply actions 0 recs

which is right.. about.. now.

by remedy on Jun 29, 2009 8:17 PM EDT up reply actions 0 recs

anyone heard anything bout who is gonna be showing in uk now that setanta is done?

by eagzy on Jun 29, 2009 5:52 PM EDT reply actions 0 recs

yes, I’m looking for info on this as well,

I can’t seem to find any news on who will be showing UFC 100 Live in the UK..lets hope they can set something up..

by b33fm00 on Jun 30, 2009 12:41 PM EDT up reply actions 0 recs

just found something eagzy

http://www.fightersonlymagazine.co.uk/news/viewarticle.php?id=2680

by b33fm00 on Jun 30, 2009 1:01 PM EDT up reply actions 0 recs

sweet!!!!!!!!!!!!!!!

by lukeinShanghai on Jun 29, 2009 6:39 PM EDT reply actions 0 recs

Breakin’ down that schity wall. Way to go.

by just some dong on Jun 29, 2009 7:11 PM EDT reply actions 0 recs

stupid mongolians!!!!!!!!!!!!

by Punch You in the Ovaries on Jun 29, 2009 7:27 PM EDT up reply actions 0 recs

is this dana’s big announcement?

by devilishstoner on Jun 29, 2009 7:15 PM EDT reply actions 0 recs

There’s a huge audience in China! If the PPV go live over there the ratings for UFC will be insane. This is a huge step for the already biggest MMA organization(UFC).

by Beaver on Jun 29, 2009 11:03 PM EDT up reply actions 0 recs