Ultimate Fighting Championships (UFC) recently struck a major television deal with Inner Mongolia Television (Nei Mongol TV) to broadcast in China, according to Sports Business Journal.
The network reportedly can be viewed by 80 million homes with upward of 250 million people being able to now watch the UFC’s brand of mixed martial arts there.
It's quite a big audience to reach to say the least.
Inner Mongolia Television will air shows such as "The Ultimate Fighter," "UFC Unleashed" and "UFC All-Access." It will also have the chance to air UFC pay-per-view (PPV) events; however, it will not live, but rather sometime shortly after they’ve taken place.
It's the latest feather in the cap for the leading promotion in the space.
UFC recently invaded inland Europe by making its way over to Germany to hold UFC 99 on June 13. Other countries that have been mentioned as targeted destinations outside North America by the organization are France, Mexico, Japan and the Philippines.
We may soon see China added to that list. If ratings are high and the UFC proves successful then perhaps a trip over to hold a show there may be possible in the future.
The promotion doesn’t seem to be content with its success in America -- it ambitiously looks to continue breaking into new markets and getting as many eyeballs as possible on its product. And it appears to be paying off.
Perhaps that’s the beauty of having a product (in this case fighting) which can be understood by many and cross all language barriers.