Grease is the word.
Ultimate Fighting Championship (UFC) has once again scheduled big-time Spike TV programming to counter an event from a competing promotion.
"Shamrock vs. Diaz" on April 11 is the first effort from Strikeforce since it acquired select Pro Elite assets, including a vast tape library and dozens of fighter contracts left over from EliteXC.
And just like it did with Elite XC, Dana White and Co. are going to do their best to retain as many MMA fans as possible by simultaneously airing one of its biggest pay-per-view events.
On the same night and at the same time, Spike TV will debut UFC 94: "St. Pierre vs. Penn 2," which of course is now known simply as "Greasegate," thanks to some questionable tactics by the corner of GSP.
St. Pierre defeated Penn via technical knockout to retain the welterweight crown in the UFC 94 main event. Also on the card, Lyoto "The Dragon" Machida knocked out fellow light heavyweight contender Thiago Silva to move one step closer to a bout with "Sugar" Rashad Evans.
It originally took place on January 31, 2009.
This latest news, of course, should come as no surprise since Zuffa has made a habit of counter programming in the past. The UFC went up against the Elite XC debut show on CBS last May with a tribute to perhaps the most popular mixed martial artist on the planet, Chuck LIddell, called "Ultimate Iceman."
They also hastily put together UFC Fight Night 14 to draw interest away from the debut of Affliction: "Banned" on PPV last July with a main event between Anderson "The Spider" Silva and James "The Sandman" Irvin.
For Affliction's second effort, "Day of Reckoning" on January 24, the UFC answered with a replay of UFC 91 "Lesnar vs. Couture."
Strikeforce can be now be considered a major player in mixed martial arts with their current and future line up of combat athletes, coupled with their pending cable and network television deals.
While UFC President Dana White has long since supported the efforts of Strikeforce CEO Scott Coker, he is by no means going to let his success in the big market come without its share of roadblocks.
Competition 101. Let the games begin.
For more on the April 11 Strikeforce event click here.