MMA Quick Quote: Larry Merchant recants on $5 million mistake after Oscar De La Hoya gets 'ticked off'
"The $5 million was the number thrown out. There was not a discussion on how that precisely was allocated or how it was branded. Is it a little bit glib or short-handed to say that Golden Boy got $5 million and Oscar had to be there? Yeah. Yeah. I’m on television and I’m trying to tell a story as tightly as I can…. This is hard for someone with my experience to compute. When somebody says ‘$5 million sponsorship,’ I have a different interpretation. This never even occurred to me that Affliction was the guys behind this and that Golden Boy was just putting its brand on it and was not taking any risk and would make money on the end. This is a whole new financial model from what I’ve known in boxing…. I don’t know if there’s any conflict between [MMA] and boxing. Boxing had a great night on Saturday night and I don’t know what the MMA event did and I really don’t care. To me, it’s another game and if they can make it, good for them… The game itself is something I’m just not interested in."
-- Long-time boxing announcer and mixed martial arts curmudgeon, Larry Merchant, clarifies his remarks from last weekend in a recent interview with Sherdog.com. Merchant -- who was covering the welterweight superfight between four-time world champion "Sugar" Shane Mosley and Mexican sensation Antonio Margarito at the Staples Center alongside Jim Lampley -- felt the need to provide a reason Oscar De La Hoya was not in attendance. He incorrectly announced that the "Golden Boy" -- the sport's biggest pay-per-view (PPV) draw -- was offered $5 million to attend Affliction: "Day of Reckoning" that same night. He was very, very wrong ... and it did not sit well with De La Hoya. For more of the back story click here.
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Another interesting portion of the conversation was:
Luckily, De La Hoya and company do not share Merchant’s views.
"I actually saw Oscar later on that night and we compared notes," said Schaefer. "He was so excited. He said, ‘The atmosphere, the venue, the fights were all great fights –- it was just amazing. I’m an MMA fan.’"
Schaefer also said preliminary pay-per-view buy numbers look promising.
"When I saw them, I was very, very positively surprised. And so that looks very good," he said. "So, I think at the end of the day, Affliction is going to be able to recuperate most of their expenses."
MMA will take over its just a matter of time and if Oscar is a fan like he says he may just want to see Affliction succeed for more than just financial reasons.
by Ca$z on Jan 28, 2009 10:38 AM EST up reply actions 0 recs
I read that too. You won’t see mania posting this part of the interview as news though…it’s not “doom and gloom” enough.
by introvert on Jan 28, 2009 10:43 AM EST up reply actions 0 recs
Why the F is he going around telling Oscar’s Business anyway? Stop worrying about what another man is making you miserable ol prick!
by john on Jan 28, 2009 1:50 PM EST up reply actions 0 recs
I imagine it has something to do with the fact that one of the most successful fighters is backing MMA now.
That tends to get these old school boxing pundits backs up pretty easily.
Too bad….WE’RE TAKING OVER!!!
by Ca$z on Jan 28, 2009 2:00 PM EST up reply actions 0 recs
Can anyone imagine Larry Merchant EVER telling a story tightly?
by krusty on Jan 28, 2009 2:30 PM EST up reply actions 0 recs
It was a great night of fights for both boxing and mma. I wish merchant would retire already.
by James S on Jan 28, 2009 9:44 AM EST reply actions 0 recs
It probably took Merchant about 45 minutes to say all that.
by PW on Jan 28, 2009 9:52 AM EST reply actions 0 recs
lol….truth.
I’m in the minority here though…I like Larry.
I’d rather hear ask what’s on his mind while doing an interview with a fighter, than listen to someone kiss the fighter’s ass, in a post-fight interview. ala Joe Rogan.
by introvert on Jan 28, 2009 10:07 AM EST up reply actions 0 recs
haha, yeah, i tried to imagine all the studdering and pausing as I was reading it.
by James S on Jan 28, 2009 10:16 AM EST up reply actions 0 recs
Did y’all see the De la Hoya-Mayweather fight when Larry was trying to interview Mayweather’s dad? If the captured Al Qaeda fighters had to watch that garbled gibberish on an endless loop at Guantanamo they would tell us anything we wanted after about 20 minutes.
by PW on Jan 28, 2009 10:56 AM EST up reply actions 0 recs
LOL. merchant is a moron.
and still only 10% the moron that lampley is.
by frank on Jan 28, 2009 9:52 AM EST reply actions 0 recs
LOL. merchant is a moron.
and still only 10% the moron that lampley is.
by frank on Jan 28, 2009 9:56 AM EST reply actions 0 recs
Boxing and MMA are 2 different sports….who cares what anybody says…..who won the Mosely fight?
by Robert(1) on Jan 28, 2009 9:56 AM EST reply actions 0 recs
ne1 know name of Gilbert Yvels entrance song?
by Randy for Couture on Jan 28, 2009 10:17 AM EST reply actions 0 recs
A little off topic…..
Atencio interview from Jan. 27th. Sounds a little better than the last tidbit that mania posted…….
MMAInsider: So, how do you feel about the second show?
Atencio: It was work. (laughs) I can honestly say that without the guys that helped me here, Tracy and Shannon and everyone else that’s involved, it would have never happened. But aside from that, we made it through, and I’m extremely happy. The fights were awesome, and the event seemed to go pretty well. There were a few glitches, and this is only my second time. As a team, we’re still learning.
MMAInsider: Then you’ve got this Larry Merchant throwing some crap your way.
Atencio: Yeah, it’s just like anything else. You have people who are completely myopic and they’re not open to anything, and I think that was his way of trying to hurt us, because (allegations of a $5 million payoff to Oscar De La Hoya) are completely false.
MMAInsider: What are some of the roadblocks you encountered on the way to the show?
Atencio: I think it’s just the B.S. of rumors, and having to squash that. And they’re so minimal, it really doesn’t matter, but it’s wasted time. Like the ticket sales, the whole 1500 seats sold, then I heard Arlovski broke his hand the week before. It’s just petty little rumors.
MMAInsider: You ever feel like you’re damned if you do, damned if you don’t?
Atencio: I always feel like that. Always.
MMAInsider: There was a report on Yahoo! Sports that your paid attendance was 8,946 for a live gate of $1,512,750. Are those numbers accurate?
Atencio: Not to my knowledge. As far as the numbers, I don’t really get into the numbers.
MMAInsider: Is the characterization that Golden Boy does logistics, runs the show, deals with athletic commissions, and Affliction finances the fighter purses, is that accurate?
Atencio: No, that’s not accurate. There’s definitely things they do, there’s things that we’re learning, and that’s why we brought them on board. Things that they’re going to have expertise on that we’re just learning.
MMAInsider: How does this partnership work, then?
Atencio: They’re handling the back end, the deals, the negotiations when it comes to things like Showtime, and pay per view, and we’re doing the marketing — what we do well. The matchmaking we do because they come from the boxing industry. If we start doing boxing shows, they’ll handle the matchmaking for the boxing.
MMAInsider: Is Affliction in charge of the fighter purses?
Atencio: Yes, we are.
MMAInsider: What are the chances of putting on Arlovski vs. Sylvia now? It would seem like those two have a built in storyline and rivalry.
Atencio: It definitely does seem like one. I’m still trying to catch up on my emails alone. I have 500 emails that I have to catch up on. I’ve got a lot going on.
MMAInsider: Is Fedor vs. Barnett a lock?
Atencio: I’d like to think so, but I haven’t even sat down with them and discussed it yet.
MMAInsider: Will your next event be in July?
Atencio: We’re shooting for it, we haven’t finalized it though. I take it one fight at a time. I just want to focus on each show at a time until we become seasoned at this, and then I’ll be able to feel more comfortable to give dates. I like to take things slow. I want to make sure we’re doing everything right, and when we’re not, to fix whatever we’re doing wrong.
MMAInsider: Well, you mentioned seasoning, and one of the main things that people are looking at is your payroll. You’ve said in the past you want to make sure fighters don’t look at you as a cash cow. You have most of these guys to three-fight deals, and originally, you said you wanted to put on three fights and no more. Is that one of the things you want to look at moving forward as a promotion?
Atencio: Well, just to correct you, I absolutely choose to stay in this. But the reality of it is — whether we do — it really comes down to finances. But having said that, the shows are successful in other ways than just that. Our plan is to have four fights a year with Golden Boy, M-1, and Mr. Trump, that’s our plan right now. I’m just taking it easy because I want to make sure that each event is methodical on our side. I just don’t want to get ahead of myself, get cocky, get arrogant, because I’ve seen what happens when people do that, and I like to learn from other people’s mistakes. Hopefully, I can continue to stay grounded and do that.
by introvert on Jan 28, 2009 10:23 AM EST reply actions 0 recs
Many people bash atencio, but he doesnt seem to bother me that much. I also love the fact that he fights himself, so the passion for the sport is there….Lets hope Affliction survives!
by john on Jan 28, 2009 10:48 AM EST up reply actions 0 recs
You know I’m with you on that John.
I like Atencio and at least he is honest. He doesn’t hype everything up and go overboard like Dana.
All Dana says no matter what card it is, is “This is probably gonna be the biggest fight in history” or “so many people have wanted to see this fight” blah blah blah
Even if that is remotely true you dont need someone ramming it down your throat every 5 minutes Dana.
by Ca$z on Jan 28, 2009 1:50 PM EST up reply actions 0 recs
Im on board as well!
I also like Atencio’s calm demeanor. You can tell he is a student of martial arts! He respects fighters and the sport. He is OK in my book! Hell, he is even going to be fighting mma in Mexico sometime soon! I got NO BEEF with him. Its that Millen Fuk that gets to me!
by john on Jan 28, 2009 4:22 PM EST up reply actions 0 recs
bro do you really need to say that in every thread
by Jared on Jan 28, 2009 10:31 AM EST reply actions 0 recs
Merchant must of had 15 gin and tonic again that night.
by El Mexicutioner, formerly The Mexicutioner on Jan 28, 2009 12:32 PM EST reply actions 0 recs
Thats right looser back peddle. You are a scumbag thats on your way out. I would pay good money to see Helio choke him out.
by rctrue on Jan 28, 2009 1:11 PM EST reply actions 0 recs
sHEEEYIT! If Merchant is now asking for a $100K appearance fee per the rest of the sherdog article, I’ll cut a deal at half that amount and make even more retarded statements to garner headlines at the next Affliction event!
by Jay K. on Jan 28, 2009 1:30 PM EST reply actions 0 recs
Unfortunately nobody gives a shit what you say!!
Have a nice day.
by Ca$z on Jan 28, 2009 1:52 PM EST up reply actions 0 recs
and what makes either of you think the same doesn’t apply to you? because it’s true. oh, it’s damn true.
by jj on Jan 28, 2009 9:22 PM EST up reply actions 0 recs
mma is growing and growing really fast…but to tell everybody its taking over is far from financial facts….which is pacman got 12 million dollars..mayweather got 20 million….delahoya got 50 million…and mma is still in the150t to 500T mark….so why is that..did research in a boxing website and it tells me its the worldwide market is where boxing gets its cash….but boxing promoters(unlike Dana) dont brag about it because they wanna keep a low profile on how they earn..for example mayweather vs hatton got 800thousand ppv from the u.s but what they didnt tell us i that it got 1.4 million ppv buys in the u.k(excluding other countries who buy tv rights)…. but if it was dana who was in that situation he would anounce that they had 2.2 million ppv buys in total
by toen on Jan 28, 2009 9:16 PM EST reply actions 0 recs
they announced it. and they tried to flaunt it too. problem is that no one really cares so it barely blipped the radar.
by jj on Jan 28, 2009 9:24 PM EST up reply actions 0 recs

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