This is just a reminder that Ultimate Fighting Championship (UFC) has once again scheduled big-time Spike TV programming this afternoon and evening to counter an event from Affliction MMA.
"Day of Reckoning" is the sophomore effort for the upstart promotion, featuring one of the most anticipated fights in the history of the sport between WAMMA Heavyweight Champion Fedor Emelianenko and former UFC title holder Andrei Arlovski. It will air tonight on pay-per-view (PPV), beginning at 9 p.m. ET.
Not to be outdone, UFC President Dana White and Co. are going to do their best to ensure that viewers at home who don't want -- or can't afford -- to cough up upward of $40 to watch a PPV have other mixed martial arts options.
Options that don't cost a single cent to those who receive the Spike TV network via basic cable.
Spike TV will debut UFC 91: "Couture vs. Lesnar," which was billed as the "biggest fight in UFC history," hauling in the largest (at the time, according to White) PPV booty ever for the Zuffa-owned promotion.
Lesnar defeated Randy Couture via second round technical knockout to capture the heavyweight crown in the UFC 91 main event. Kenny Florian toppled Joe Stevenson with a first round submission in the co-featured bout of the evening, reinforcing his position as the clearcut number one title contender in the 155-pound division.
It originally took place on November 15, 2008.
Keep in mind that UFC programming will begin to air at 3 p.m. ET on Spike TV to lead-in to the UFC 91 rebroadcast at 9 p.m. ET. "UFC Unleashed," "UFC Primetime" and "Ultimate Iceman: Chuck Liddell" are all on the schedule.
It's nice to have choices ... we hope you make the right one.
(Note that UFC 84: "Ill Will" aired opposite "Banned" on July 26 and UFC 87: "Seek and Destroy" debuted on Spike TV October 11 — the original date for "Day of Reckoning." UFC also used to counter program Elite XC when the promotion held events on CBS.)