It’s déjà vu all over again for Affliction MMA on January 24.
Ultimate Fighting Championship (UFC) has once again scheduled big-time Spike TV programming to counter an event from the upstart promotion.
"Day of Reckoning" is the sophomore effort for Affliction, featuring one of the most anticipated fights in the history of the sport between WAMMA Heavyweight Champion Fedor Emelianenko and former UFC title holder Andrei Arlovski.
It’s a very important show for the future of Affliction, meaning that it needs as many fans as possible to tune in and purchase its pay-per-view (PPV) offering.
But, as usual, Dana White and Co. are going to do their best to ensure that doesn’t happen.
On the same night and at the same time, Spike TV will debut UFC 91: "Couture vs. Lesnar," which was billed as the "biggest fight in UFC history," hauling in the second biggest pay-per-view (PPV) booty ever for Zuffa.
Lesnar defeated Randy Couture via second round technical knockout to capture the heavyweight crown in the UFC 91 main event. Kenny Florian toppled Joe Stevenson with a first round submission in the co-featured bout of the evening, reinforcing his position as the clearcut number one title contender in the 155-pound division.
It originally took place on November 15, 2008.
This latest news, of course, is made worse for Affliction because Golden Boy Promotions, which is supposed to be a promotional partner, is hosting a welterweight superfight between four-time world champion "Sugar" Shane Mosley and Mexican sensation Antonio Margarito also on January 24.
"Day of Reckoning" has already been postponed -- it was supposed to be held on October 11, 2008, before being moved to the new date. Perhaps the powers that be at Affliction are now wondering if they played that card a little too soon.
January 24 has turned into a crazy uphill battle … as if pulling off a successful mixed martial arts show wasn’t difficult enough on its own.
(Note that UFC 84: "Ill Will" aired opposite "Banned" on July 26 and UFC 87: "Seek and Destroy" debuted on Spike TV October 11 -- the original date for "Day of Reckoning." UFC also used to counter program Elite XC when the promotion held events on CBS.)