In July at the second Elite XC event on CBS in Stockton, Calif., the promotion had a difficult time selling enough tickets to fill up the relatively small Stockton Arena.
So much so that 3,701 of the total 6,572 people who attended "Unfinished Business" on July 26 received their tickets on the house.
The organization couldn't afford to have an empty arena being shown on CBS for one of its prime time events and risk looking bad not only to the viewers at home, but also to the network executives. So, they were forced to literally give away more than half of the seats that were filled.
It was almost a given that they would produce better ticket sales in South Florida with hometown favorite Kimbo Slice main eventing. In fact, the demand for seats grew so high that additional sections were opened with extra $30 tickets two days prior to the event.
The final numbers revealed that 7,723 tickets were sold for "Heat" and the company more than tripled its live gate, pulling in a total of $826,433. "Unfinished Business" only managed to bring in $269,000.
The total live attendance at the Bank Atlantic Center last night was 9,414 -- nearly a 50 percent increase from Stockton.
Even though the main event didn't necessarily turn out as planned, at least Elite XC can hang its hat on this as a success.