Next Elite XC show on CBS possible in July

Yahoo!Sports.com reports that CBS has asked Elite XC if the mixed martial arts promotion can put together an event for late July -- most likely July 26, which is the last Saturday of the month.
The ratings for the initial "Saturday Night Fights" show on May 31, which peaked at more than 6 million viewers, exceeded the network's expectations. In fact, it was the most watched MMA show ever on television in North America. And apparently CBS is eager to see if it has something that can pull consistent ratings or if the program is a one hit wonder.
Make no mistake: The second helping is perhaps more important than the debut (See XFL).
This is perhaps troublesome for Elite XC because July 26 is about six weeks away, which doesn't give Live Events President Gary Shaw and his team much time for match making. And the depth of the roster is nowhere near as impressive than say the UFC.
However, that doesn't mean Elite XC can't slap this thing together on short notice and still have some great fights.
Of course, the top draw Kimbo Slice will not be ready in time. He's dealing with some minor injuries from the James Thompson fight during the main event of the inaugural show. Nick Diaz is fighting in Hawaii tonight and Hayato "Mach" Sakurai for the welterweight championship at DREAM 5 on July 21.
That rules him out.
And Gina Carano -- who defeated Kaitlin Young in sensation fashion last month -- has said that she doesn't want to fight again until fall.
Even though those are the company's three biggest draws, there is more to Elite XC.
There's been talk of adding a heavyweight title recently, which would likely include Antonio "Big Foot" Silva, and the fight for the vacant welterweight crown between Jake Shields and Drew Fickett has been a long time coming. Let Robbie Lawler and Scott Smith run it back for the middleweight strap, and CBS would have three title fights with which to work.
Not too shabby.
The fact is, having this card on short notice like this might actually give Elite XC a chance to please the hardcore fans with better MMA fights as opposed to just fights that are designed to be stand-up wars.
When all is said and done the second show might not get the ratings that the May 31 show received. That might be a foregone conclusion. But fixing some of the minor things that went wrong the first time and showing improvement in the quality of the second show will help win back some of the hardcore fans and certainly help the ratings in the future.
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I believe that if EliteXC focus on quality fights and not making a dramatic event I think they will be much better off. Lets face it there is more than enough talent out there for other organizations other the UFC. However if EliteXC doesn’t learn from the mistakes of the last show then the hardcore fans will disappear and eventually so will this deal.
I’m sure organizations like Affiction with Donald Trump behind them more be more than eagar to fill the void if EliteXC screws this up.
by Tim on Jun 14, 2008 11:11 AM EDT reply actions
Cut and paste job:
Elite XC is looking to build the show around crowning of champions in both the heavyweight and welterweight divisions. Antonio “Junior” Silva is currently slotted as one of the participants in the heavyweight title match. Among the names being talked about as possible opponents are Brett Rogers, IFL champion Roy “Big Country” Nelson and the winner of Saturday’s Ron Waterman vs. Dave “Pee Wee” Herman match.
by Automation on Jun 14, 2008 11:28 AM EDT reply actions
i disagree tim, the hardcore fans will never dissapear. That’s what makes them hardcore. A hardcore fan will be watching mma if its on free tv, even if the matches aren’t the top guys in the world.
What matters is ratings, that’s what matters to CBS and that’s what matters to Elite XC. They need kimbo on the card, or at least Carrano or tito if they could sign him. They need somebody. They need to draw the casual fan. CBS, ABC and all the big networks don’t do focused, niche programming. They do big programming that appeals to wide swath of american audiences. They need a big draw for the casual fans to get the ratings they want.
Silva, ron waterman and even a scott smith/robbie lawler rematch will NOT bring them ratings like they had with the kimbo match.
my guess is that Ken Shamrock might be on the card. Along with crazy horse. characters. Showmen.
by Jonathan Zungre on Jun 14, 2008 1:41 PM EDT reply actions
You are right Jonathan to a certain degree hardcore fans will always watch fights if they are on. However if they don’t put on quality matches eventually the hardcore fans will get fed up and would rather watch UFC unleashed or UFC specials. Cause personally I would rather rewatch a good fight instead of watching a terrible live one.
by Tim on Jun 14, 2008 2:24 PM EDT reply actions

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