Dana White backpedals on major announcement?

dana white
Props: Baltimore Sun

Quoteworthy:

"I’m doing it Tuesday. Let me tell you how out of [expletive deleted] control that thing is. I was talking to ESPN and [the reporter] was talking about competition and I said, ‘Let me tell you what. People have been trying to compete with the UFC for years, even before we bought it. The last big one everyone thought was a big threat ... was the IFL. They went public, raised 800-[expletive deleted] million dollars, then they were talking about doing fighter benefits and stuff. They got the first network deal and those other guys weren’t the first on. They got time on 60 Minutes with us when 60 Minutes did their piece on us, and now the IFL is gone. They are [expletive deleted] down, their stock is worth half a cent (Editor's note: IFLI closed today at $0.02). That’s what we were talking about that day and I said I’m going to make an announcement to my employees that shows everyone exactly where this business is going in the next couple years. I said I wanted to make the announcement to my employees, so it’s not even like I was making a big announcement to the media. If I was doing that I would’ve had a big news conference and then gone off to London. I wanted to wait until I was back to do it. It’s a big [expletive deleted] announcement, it’s a big [expletive deleted] deal but I got a lot of other stuff we’re working on right now. It was never anything I said I was going to announce to the media.... I wanted to do it after I got back from England and I got back late Wednesday. Also, all of our people are going to be in town next week for The Ultimate Fighter finale. All of our production guys, Joe Rogan, I mean everyone who works for the UFC is coming to it."

It's apparently still a big fucking announcement, but he never intended for it to be announced to the media. That certainly rules out "going public" even though White has shot down those rumors fast and furious. Interesting clue that the announcement is somehow tied to the IFL and competition. Whatever. This site is done passing along news on this matter until Tuesday when we hear it from the horse's mouth. Feel free to speculate and go nuts in the comments section below.

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