IFL unveils new logo and branding

by MMAmania.com on Jan 21, 2008 9:55 AM EST

Quoteworthy:

"The new logo is a reflection of the IFL's exciting style of MMA action as the league enters its second full season of competition. The design incorporates the traditional gloved fist coming towards the viewer from between forward-slanted 'IFL' initials in front of a silver oval plate, utilizing the league's new color scheme of deep red, silver and black."

The overhaul doesn't end there. According to the release, the IFL also eliminated the league-created team logos and will instead use branding of the camps led by its coaches, such as Miletich Fighting Systems, Xtreme Couture, Team Quest and Renzo Gracie Academy.

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Wow, this logo is very generic. Looks like they are running out of money if they cant pay for a decent designer to revamp their branding.

by pixelsurgeon on Jan 21, 2008 10:51 AM EST reply actions

It should say ‘ILF-The Final Season’ I used to love when they were hurting for sponsors and the had an actual MAD magazine logo on their canvas. That was the funniest s*it ever.

by the_mexicutioner on Jan 21, 2008 11:50 AM EST reply actions

how very un-interesting.

by the way….who cares.

by kavedaddy on Jan 21, 2008 12:44 PM EST reply actions

I liked the old 1 better..

by Likwid on Jan 21, 2008 1:31 PM EST reply actions

hahah kavedaddy… i love the smart-ass comment. totally true. what garbage.

by J.R. King on Jan 21, 2008 5:53 PM EST reply actions

how very un-interesting.

by the way….who cares.

I was about to say the same thing. The league concept is ridiculous to begin with. The five fighters are in different weight divisions. Therefore they all cant even train with eachother. UFC!! UFC!! UFC!!

by mexican dude on Jan 21, 2008 6:54 PM EST reply actions

for everyone that talk bad about other oragnizations exlite and ifl are getting better where the ufc is hurting itself with lawsiuts and keeping fighters like barnett and lindland out.some people here are just ufc fans and not mma fans.

by roy on Jan 21, 2008 7:04 PM EST reply actions

i actually don’t mind the IFL. i like the concept behind it, the fact that its camp based so you have the veterans helping the new guys out in training because they want that victory. it isn’t all about the “me me me!” but rather supporting your camp.

by kitsunex on Jan 21, 2008 8:56 PM EST reply actions