"It was once called 'barbaric' but today mixed martial arts - a combination of judo, wrestling and boxing - is racking up big television deals and product endorsements. Dana White is the business brains behind the sports biggest brand - the UFC. Join Michael Eisner as he takes to the ring for an exciting inside look at one of the fastest growing entertainment attractions in the U.S."
This episode of 'Conversations with Michael Eisner' is scheduled to air on CNBC this Wednesday, November 28 at 9 p.m. ET. Check local listings for channel lineups in your area.