The UFC public relations media machine is beginning to heat up in anticipation of UFC 74: "Respect" on August 25.
Earlier this week, UFC Heavyweight Champion Randy Couture was a guest on the ESPN sports talk show, "Rome is Burning" with host Jim Rome. To check out that video click here.
Today, Couture and his upcoming opponent, Gabriel Gonzaga, appeared shoulder-to-shoulder on ESPNEWS to discuss their championship showdown. In addition, UFC President Dana White appeared beforehand in a separate segment.
For those who missed it click here. Be sure to check it out if you have the chance.