UFC Quick Quote: 'Tito Ortiz is good for business'
"Tito Ortiz is good for business. He is one of the most polarizing mixed martial artists on the planet, but the bottom line is he is good for the Ultimate Fighting Championship's bottom line. No fighter this side of Chuck Liddell draws a crowd like 'The Huntington Beach Bad Boy,' and the UFC knows it. UFC boss Dana White takes shots at Ortiz at will, with the latest salvo coming earlier this month at UFC 72. White called him out for declining a rematch on the show with Forrest Griffin. But even White can't dispute that the brash Ortiz is one of the fighters who paved the way for the UFC to be where it is today. Ortiz has been part of five of the top 20 highest grossing mixed martial arts gates in Las Vegas. With Ortiz in the main event of each of those shows, the UFC grossed $11 million, including $5.4 million alone from December's Liddell-Ortiz 2, which set the North American record for a mixed martial arts gate. That fight also drew the most pay-per-view buys in the sport's history with nearly 1.1 million, good for another $43 million for the UFC coffers.... Despite not one but two title fights on the July 7 'Stacked' card from Sacramento, the UFC is leading with Ortiz in a non-title fight in its promotion of the event."
-- Steve Seivert makes a solid point over at the Houston Chronicle in regard to Tito Ortiz. He often catches a ton of flak for the way in which he carries himself, but at the end of the day, he puts butts in seats and interests fans one way or another -- the numbers don't lie.
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I think this used to be true, I was a big fan of Tito back in the days of Guy Metzger and his first loss to Chuck. Lately though, with the exception of his time on the TUF show as a coach, I haven’t given a rats ass about Tito. Given I am not the MMA fan measuring stick, I’m sure not everyone shares my perspective, but if Tito doesn’t beat Rashad, I don’t think anyone at all will remember Tito as more than a sh*t talker that got beat down by Chuck. To many losses in the UFC means you gotta go to Pride, or now maybe the WEC or Bodog.
by Matt on Jun 25, 2007 10:47 AM EDT reply actions 0 recs
I dont think Tito will lose this one, he is a shit talker indeed, but the guy has spirit. I’ll give him that.
by c-war on Jun 25, 2007 11:13 AM EDT reply actions 0 recs
Sure Tito talks a lot but he has also managed to brand him self quite well. We all saw his normal side in the season of TUF when he was a coach and people really got to know him through that show. I met him a few years ago here in town and had a few drinks with him and he was actually really polite and down to earth and at the time I was kind of taken back by how nice he was in person and not this smack talking fighter we saw on TV.
He has said he talks smack to work up the interest and hype for the fights and if you would make more money on the more people bought your product would you not do the same? Especially if it was your lively hood.
Maybe a lot of people are pissed that he is the boyfriend of their XXX fantasy girl that they have 100’s of DVD’s of hidden under their bed.
I think he deserves a little more credit and respect than he gets….especially from Dana.
Just my 2 Cents
by Jo on Jun 25, 2007 11:20 AM EDT reply actions 0 recs
Wrong link.
UFCmania please delete the link above.
Here is the link.
http://www.ufc.com/index.cfm?fa=EventDetail.FightCard&eid=677
by Jo on Jun 25, 2007 11:25 AM EDT reply actions 0 recs
I think this used to be true, I was a big fan of Tito back in the days of Guy Metzger and his first loss to Chuck. Lately though, with the exception of his time on the TUF show as a coach, I haven’t given a rats ass about Tito. Given I am not the MMA fan measuring stick, I’m sure not everyone shares my perspective, but if Tito doesn’t beat Rashad, I don’t think anyone at all will remember Tito as more than a sh*t talker that got beat down by Chuck. To many losses in the UFC means you gotta go to Pride, or now maybe the WEC or Bodog.
def agree on all of that kid.. well said
by LongIslandGuy on Jun 25, 2007 11:28 AM EDT reply actions 0 recs
If I were Sherk or Silva, I’d be pissed!! Leading with a non-title fight? I’m sure that it will be a good fight, but Evans isn’t a former champion. Fact is, the guys that he has beaten have been good, but not top tier. Add to that many of his wins went the distance, I just don’t think that it is fair to the two current champs that they are being trumped by a fight with a former champ.
All that really means is, Steve Seivert is right. Ortiz is the big name behind this card for your casual fan. Sherk and Silva are recognized, but their opponents aren’t outside of long term MMA fans.
by Freddy on Jun 25, 2007 11:38 AM EDT reply actions 0 recs
Good article and I think Dana White does not do himself or the UFC a favor by trash-talking about Ortiz. Sooner or later another promotion might offer the one thing thats relevant in a fighters career: good payment. Oritz would be huge for any other promotion out there and at the end of the day a strong PPV for another promotion would be a bodyblow for the UFC.
by YouTapped on Jun 25, 2007 11:47 AM EDT reply actions 0 recs
This event is aptly named. Don’t forget that it’s also the debut of Minotauro Noguiera.
by Pat on Jun 25, 2007 11:53 AM EDT reply actions 0 recs
Sure Tito talks a lot but he has also managed to brand him self quite well.
Very well said, he is great at marketing, and definitely knows how to hype a match. I especially noticed this after the third match with shamrock, when he was still “in character” and flipping him off, but when Ken came over to him to make amends Tito reverted to the “real” Tito or at least the one on TUF3 and seemed classier to me. At least, I think that is the “real” Tito and not vice versa…
by CPlan on Jun 25, 2007 12:05 PM EDT reply actions 0 recs
I liked Tito on the ultimate fighter show, he came across much better than Shamrock. As a fighter though I am not as impressed. Tito does not seem to have moved on from the fighter he was when he first came to the UFC. I think rashad will beat Tito and send him in to a smaller organization where he would still be a big fish.
by Rob Marland on Jun 25, 2007 12:15 PM EDT reply actions 0 recs
Tito is an awesome fighter and i cant see him loseing this fight with Rashad.
by jason bang on Jun 25, 2007 12:41 PM EDT reply actions 0 recs
The UFC will not get rid or Ortiz for a long time. He puts fans in the seats. There are two title fights on this card but the one that they’re advertising the most is the Ortiz Evans fight even though rashad hasn’t beaten any of the top names yet and tito’s last he got knocked out in and the two fights before that were against Ken Shamrock and the fight before that he just barely won a decision over forrest Griffin
by jimbo on Jun 25, 2007 12:42 PM EDT reply actions 0 recs
Good article and I think Dana White does not do himself or the UFC a favor by trash-talking about Ortiz. Sooner or later another promotion might offer the one thing thats relevant in a fighters career: good payment. Oritz would be huge for any other promotion out there and at the end of the day a strong PPV for another promotion would be a bodyblow for the UFC.
The trash talking good and bad ends up meaning more publicity. I don’t think there is much behind it. I’m sure Tito Ortiz has paid for Dana White’s house with the money he’s brought in.
by Mamas Boy on Jun 25, 2007 12:52 PM EDT reply actions 0 recs
Tito just needs a movie like Ken Shamerock to cement his legacy:
Scarecrow Gone Wild:
by Mamas Boy on Jun 25, 2007 12:56 PM EDT reply actions 0 recs
Tito and Dana aren’t stupid. They hype up their feud with dollar signs in mind. All of the feuds are like that. I doubt BJ Penn actually hated Pulver and Shamrock was exaggerating his hatred for Tito. Its good marketing.
In fact, Jess should pick a fight with UFCMania. Then, the feud could leak out onto the other blogs. It’ll be huge.
by Mahde on Jun 25, 2007 1:10 PM EDT reply actions 0 recs
Lol, defending the man that is a self proclaimed ‘entertainer.’ Tito brings a lot of negativity on himself, to do what? Drive business… he has made that statement more times then once. Its all about putting on the show… Dana knows it and feeds into it. We all know Tito is a fan favorite, we all know Tito brings drama, and we all know that alot of times Tito backs up the BS.
Any ‘mma fan’ knows this…
by Luppers on Jun 25, 2007 1:11 PM EDT reply actions 0 recs
I think this used to be true, I was a big fan of Tito back in the days of Guy Metzger and his first loss to Chuck. Lately though, with the exception of his time on the TUF show as a coach, I haven’t given a rats ass about Tito. Given I am not the MMA fan measuring stick, I’m sure not everyone shares my perspective, but if Tito doesn’t beat Rashad, I don’t think anyone at all will remember Tito as more than a sh*t talker that got beat down by Chuck. To many losses in the UFC means you gotta go to Pride, or now maybe the WEC or Bodog.
I think Titos bneen taking a few bad fights since his last contract. I mean, Forrest Griffin, Patrick Cole and Rashad Evans aren’t the caliber of competition you expect from Tito and they hurt what he’s making as opposed to a bout against Chuck, Randy, or Shamrock.
I believe Tito Ortiz is in in to make money more than cementing his legacy at this point. He knows he’ll rake in more cash if he foughty a Shogun Rua or Wanderlei Silva and that is why he rather fights them, but Dana White probably won’t give it to him until he puts together a few wins. I’m a believer that he declined a match with Forrest because he has everything to lose but fighting Rashad Evans isn’t a better situation IMO. In neither fight he’s got little to gain except the cheque he collects from the UFC, but if he loses his reputation will crash and he’ll likely not see a contract renewal like the one he has now.
Too bad, I like Tito’s ability as a fighter, but I think some of his decision making is questionable.
by liukangstoupee on Jun 25, 2007 1:16 PM EDT reply actions 0 recs
Tito WANTED to fight Rashad, and Shamrock 17 times….
Tito got his ass KICKED by Chuck….
Griffin and he had a WAR…
Its got nothing to do with who he has fought. As far as a ‘legacy’ he is one of the only men to beat Wandi… thats legendary enough. He will be a fall of lamer, no doubt in that. But Tito is too involved with ‘business’ as he calls it… buying houses, playing with porn stars and not doing what he should be doing, fighting.
by Luppers on Jun 25, 2007 1:20 PM EDT reply actions 0 recs
help
i need a clip of james irvin flying knee on martin
anyone got a link?
by GasManShad on Jun 25, 2007 1:39 PM EDT reply actions 0 recs
Tito Ortiz could win or lose it doesnt really matter to me. He is such a ridiculously savy business man and he is the one who will be gettin you to order the UFC 73 pay per view. Dont get me wrong the card is fille with RIONKULOUS other fights but this is a statement made by the UFC. Even though his hasnt been a champion is years, he still draws the championship sales and following on ny given fight night. This is why they are leading with him.
Sean Shrek and Anderson Silva should be counting their lucky stars and display some humility. More money will see their bank accounts as a result of UFC 73 Ortiz versus Evans not UFC 73 Shrek versus Franca lol.
Bottom line this card is going to dominate and I think will be the highest grossing PPV the UFC has ever done based on the quality of fights.
Kevin “cuts” Kelly
by Kevin Kelly on Jun 25, 2007 2:07 PM EDT reply actions 0 recs
I dont think Tito will lose this one, he is a shit talker indeed, but the guy has spirit. I’ll give him that.
Yes Sir…There it is in plain english. Ortiz is a business icon for the UFC and MMA in general. Controversial characters make money. In a time where the sport needs more exposure Ortiz fits well in the picture and in the future. As Ortiz puts it well in his words…“I’m Tito Ortiz and I’m gonna be here for a long time” Oh! and he’s not to shabby of a fighter neither.
by Stafo on Jun 25, 2007 2:27 PM EDT reply actions 0 recs
Sean Shrek and Anderson Silva should be counting their lucky stars and display some humility. More money will see their bank accounts as a result of UFC 73 Ortiz versus Evans not UFC 73 Shrek versus Franca lol.
Bottom line this card is going to dominate and I think will be the highest grossing PPV the UFC has ever done based on the quality of fights.
I think you are REALLY far off on both of your statements. Silva is one of the most entertaining fighters to watch, Sherk is a world champion for a reason. I dont think there are ‘many’ MMA fans that file in just to watch Tito… I think the reason why the Tito-Chuck fight had such a huge buy-in was the day it took place on…
And Im not sure this is the best card the UFC has ever lined up. Then again I cant think of many cards outside of 70 that ended up being a flop (outside of the main event, and Griffin being a scratch)… so you might be right.
by Luppers on Jun 25, 2007 3:04 PM EDT reply actions 0 recs
Let’s hope Shrek isn’t injured and will actually show up for once. He’ll probably be hurt after Franca hammers on him but at least Franca will fight after he wins the belt.
by Mamas Boy on Jun 25, 2007 3:10 PM EDT reply actions 0 recs
Despite not one but two title fights on the July 7 “Stacked’ card from Sacramento, the UFC is leading with Ortiz in a non-title fight in its promotion of the event.”
I “think” this is only because the UFC doesn’t see Sherk or A.Slyva as “marketable” yet. Even though they’ve both had better fights and exposure than Tito. Well,…atleast positive exposure.
by Gweedo on Jun 25, 2007 3:11 PM EDT reply actions 0 recs
And Im not sure this is the best card the UFC has ever lined up. Then again I cant think of many cards outside of 70 that ended up being a flop (outside of the main event, and Griffin being a scratch)… so you might be right.
UFC 56 SUCKED!!! Franklin vs Quarry and Hughes vs Riggs?… Not to mention at one point during the Gonzaga vs Jordan fight, you could hear individuals screaming profanity at the top of their lungs! The fans just wanted that boring ass fight to end. The only 2 halfway decent fights on that card was Sherk vs GSP @ 170 and Horn vs Prangley @ 185…and that’s it.
by Gweedo on Jun 25, 2007 3:19 PM EDT reply actions 0 recs
I have been saying this about Tito for years now. He’s the man when it comes to entertainment, and none of you doubted that! No one else on name alone brings in more cash than Tito. Simple fact is your fighting ability can’t bring you all the way to the top in MMA, a great example is Fedor, one of the best fighters in the world, yet ask a general UFC fan you he is and you will get this….Who’s that? But if you ask the casual UFC, Pride, Elite XC, Bodog (if they exist) and IFL fan and you are sure to get this….Of course I know who Tito Ortiz is….Now a days you need that entertainment factor in MMA to be recognized whether it’s making yourself look like the bad guy or like the classy good guy.
All I know is…..
7-7-07 Tito stops Evans undefeated record!
by PaddyCakes on Jun 25, 2007 3:23 PM EDT reply actions 0 recs
Simple fact is your fighting ability can’t bring you all the way to the top in MMA, a great example is Fedor, one of the best fighters in the world, yet ask a general UFC fan you he is and you will get this….Who’s that?
You have NO idea what you are talking about!
by Gweedo on Jun 25, 2007 3:29 PM EDT reply actions 0 recs
tito has a legacy hes only lost to couture,liddell, shamrock and mezger and hes beaten ken shamrock 3 times wanderlie silva ,belfort when he was considered a monster, griffin when he was the future of this sport, handed nate quarry his ass when has anybody done that and that quick. chuck is the only person to take him out early . cut the guy some slack he wins 7/7/7 he gonna step up a couple of leauges and we all will buy it
by john on Jun 25, 2007 4:04 PM EDT reply actions 0 recs
You have NO idea what you are talking about!
Lol… actualy, he does…
Ken has a brother? (famous UFC fan quote..)
by Luppers on Jun 25, 2007 4:04 PM EDT reply actions 0 recs
You have NO idea what you are talking about!
He is partially right, the TUF crowd have no idea who Fedor is. A guy at work tried to tell me that Tim Sylvia was the best Heavyweight fighter out there(of course i laughed in his face and dropped about 10 names that would decimate him), and the guy simply said he had no idea who they were. All the big names are coming through now and their names will blow up and their talent will take them to the top. HOWEVER, in Fedors situation, he isnt going to a big name organization, and not only is he missing out on the big money, but he has no name, and therefore isnt considered to be a “top contender” except by the people that have been around long enough to know that Fedor is one of the best, (if not the best) in the Heavyweight division, if not MMA as a whole.
Thats not to say you have to be a drama queen like Tito Ortiz, or get on your knees and beg for title shots (as is the big thing to do right now in the UFC), but you at least have to be smart enough to put yourself in a position to get your name out there and let everyone see who you are.
by Matt on Jun 25, 2007 4:13 PM EDT reply actions 0 recs
tito has a legacy hes only lost to couture,liddell, shamrock and mezger and hes beaten ken shamrock 3 times wanderlie silva ,belfort when he was considered a monster, griffin when he was the future of this sport, handed nate quarry his ass when has anybody done that and that quick. chuck is the only person to take him out early . cut the guy some slack he wins 7/7/7 he gonna step up a couple of leauges and we all will buy it
dude, i hate to do this but you’re wrong/misguided in several instances. tito never lost to shamrock, tito barely got by forrest (ultimately, it was a very debatable decision which could/should have gone the other way)and i don’t think tito’s fought nate quarry (and if he did – who the f… cares?)…and he had his ass handed to him by randy couture.
that aside, this is gonna be a great fight. rashad has yet to face anyone on tito’s level. tito hasn’t had a good fight in a LONG time (regardless of his wins and losses)…this fight should be a battle…
if it’s close, i’ll give rashad the edge…
the count will destroy either one of these guys
by WADZ on Jun 25, 2007 6:27 PM EDT reply actions 0 recs
Matt…there are not ten heavyweights out there who could “decimate” tim sylvia…mabye a couple, but definitely not ten (Fedor is the only guy I’d bet on to decimate tim)
love him or hate him, he’ll be back
by WADZ on Jun 25, 2007 6:29 PM EDT reply actions 0 recs
Tito knows exactly what he is doing. I also feel he matches up better with Rampage than Chuck. Sounds strange I know. Maybe he’ll get a shot at Rampage sometime.
Shogun beats all.
by RobH86 on Jun 25, 2007 8:49 PM EDT reply actions 0 recs
I agree, Tito does have a name that makes lots of buckage, not unlike Britney Spears, Justin Timberlake, or any other childish slop. Point is, some of the highest grossing shit, is some of the worst, just cause you have a name, doesnt mean anything other then, you have a name. I hear people who dont know anything about mma mentioning Tito Ortiz as a way to try to get in on a conversation about mma. But thats as far as their knowledge goes. Im sure once they see there first actual mma fight and watch as all these cool fighters end with tkos and head kicks, they will be disappointed with the name Tito ater they see he is boredom incarnate.
by ufcmaniac on Jun 26, 2007 6:43 AM EDT reply actions 0 recs
Tito will be the champ again
by Gladiator/Titan/tbd on Jun 26, 2007 8:16 AM EDT reply actions 0 recs
What is wrong with Tito’s ground and pound? I’m not a huge Tito fan but he is a good fighter. He doesn’t let Dana White jerk him around on the cash like other fighters either.
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"Tito Ortiz is good for business. He is one of the most polarizing mixed martial artists on the planet, but the bottom line is he is good for the Ultimate Fighting Championship's bottom line. No fighter this side of Chuck Liddell draws a crowd like 'The Huntington Beach Bad Boy,' and the UFC knows it. UFC boss Dana White takes shots at Ortiz at will, with the latest salvo coming earlier this month at UFC 72. White 













