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Sports Illustrated: Ultimate Fighting is "The New Main Event"

Sports Illustrated cover of Huerta, Ultimate Fighting

Goodbye pink elephant, hello 800lb gorilla.ÂÂ

Mixed martial arts and the UFC are chic. How else can you explain the newfound attention from ESPN and Sports Illustrated, two of sports biggest powerhouses?ÂÂ

L. John Wertheim has an in-depth look at mixed martial arts in the new issue of Sports Illustrated, and while it carefully examines without condoning, I'm happy to report it's not the chopping block we've come to expect from the media's keyboard cowards.ÂÂ

In fact I probably prefer his neutral position. I'm confident the sport can stand-or fall on its own merits. Too much praise sounds like marketing hype. Too little becomes a smear campaign.ÂÂ

Somewhere in the middle and the layman might just check it out.ÂÂ

After all, I could tell you how exhilarating it was to watch Randy Couture drop Tim Sylvia in the opening seconds of round one at UFC 68, but my words can't give you the rush of actually seeing it.ÂÂ

This has to be considered tremendous exposure, and I'm sure the UFC brass shares my excitement of a mainstream publication like SI spreading the gospel.ÂÂ

And how pumped is Roger Huerta to be on the cover kicking ass?

Click here to check out the article.

0 recs  |  Comment 18 comments

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Fear not Couture fans, Captain America still gets his own cover later this summer.

That feature will be on Randy however, and not mixed martial arts in general as this one was.

by Jesse Holland on May 23, 2007 12:41 AM EDT reply actions   0 recs

Well. All i have to say, “It’s about time” these mainstream magz8 and T.V. show this HUGE Sport the respect.

by ndnman on May 23, 2007 1:51 AM EDT reply actions   0 recs

Bye bye boxing.

by jason bang on May 23, 2007 8:17 AM EDT reply actions   0 recs

Bye bye boxing.

Good call, even though I thinks its been dead for a while.

Lets hope that Sports Illustrated curse doesn’t bite our favorite sport on its keister.

by Jackie on May 23, 2007 8:27 AM EDT reply actions   0 recs

The sport of MMA is God Blessed, just keep Don King away from all the fighters/events/brass/fans/etc..Our sport is the best combat sport in the world. We need to preserve it and remember how it got this far and what are the do’s and dont’s of this sport..we can learn from boxing.

by PhilQNY on May 23, 2007 9:11 AM EDT reply actions   0 recs

It’s great to see the sport make it here but why do we automatically say bye bye boxing? Boxing has a legacy of fighters that will never be forgotten or replaced. Let them coexist.

by Tommy on May 23, 2007 9:59 AM EDT reply actions   0 recs

Boxing is dead. Not the sports fault at all. Lay the blame on Don King, Bob Arum, alphabet soup orgs, no team concept, horrible promotion, no respectable TV, pay per view, on and on.

by MoreThanUFC on May 23, 2007 11:14 AM EDT reply actions   0 recs

It’s great to see the sport make it here but why do we automatically say bye bye boxing? Boxing has a legacy of fighters that will never be forgotten or replaced. Let them coexist.

I agree the sport can co-exist, but I am happy to see MMA get it’s place. Sports Illustrated is a big spread, if not the biggest. We made it to the big time fellas

by Stafo on May 23, 2007 11:46 AM EDT reply actions   0 recs

I;m proud of the MMA organization. They are doing a wonderful job.

by St. Amour on May 23, 2007 12:32 PM EDT reply actions   0 recs

Its about time mma had a mainstream article like that written. Objective and siting all necessary advantages for the future growth of the sport. Eventually the right wing conservatives will be forced to forget the images of original gladiator style mma, and have no choice but to identify it as the stratigic battle of knowledge as well as physical superiority.

by smokeymcpot on May 23, 2007 4:47 PM EDT reply actions   0 recs

Its about time mma had a mainstream article like that written. Objective and siting all necessary advantages for the future growth of the sport. Eventually the right wing conservatives will be forced to forget the images of original gladiator style mma, and have no choice but to identify it as the stratigic battle of knowledge as well as physical superiority.

My man. Maniacs, welcome my bro, and favorite bartender, Mr SmokeyMcpot. Nice of you to finally show up.

by MoreThanUFC on May 23, 2007 5:02 PM EDT reply actions   0 recs

Boxing is dead. Not the sports fault at all. Lay the blame on Don King, Bob Arum, alphabet soup orgs, no team concept, horrible promotion, no respectable TV, pay per view, on and on.

Yeah big time boxing of the past 3 decades is dead. It will never completely go away. The pure sports will stay around but they’ll be shown on ESPN2 at 11:00 PM instead of on PPV.

by Mamas Boy on May 23, 2007 8:09 PM EDT reply actions   0 recs

good to see UFC still making great exposure

by c-war on May 23, 2007 9:15 PM EDT reply actions   0 recs

respect the real fighters!!

by geesus on May 24, 2007 12:05 AM EDT reply actions   0 recs

After reading that article, I feel like I’ll never be a true fan until I go to one of the events. Bring it back to NJ UFC!

Awesome article. I would continue to praise the attention, but I feel it is unecessary. The way things are going, nothing is goig to stop MMA from going mainstream, short of a death. And I honestly think the sport is safer than that.

by Mahde on May 24, 2007 12:53 AM EDT reply actions   0 recs

I’m real happy UFC is getting so much exposure.But stop saying boxing is dead,it’s not,and never will be.The majority of mma fighters practice boxing.Before UFC and Pride came along I was a boxing fan and I still ‘am and i’m sure most of you guys were as well.How can you knock boxing when it’s part of the sport we all love.

by Paul Dawson on May 24, 2007 7:53 PM EDT reply actions   0 recs

[quote comment=“63342”]After reading that article, I feel like I’ll never be a true fan until I go to one of the events. Bring it back to NJ UFC!
quote]
UFC back in NJ in either Oct or Nov this year is some form. Dana White at today’s press conference.

by MoreThanUFC on May 24, 2007 9:29 PM EDT reply actions   0 recs

anybody know how to do a crucifix armbar?

by The Knockout on May 30, 2007 12:02 PM EDT reply actions   0 recs

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