Dana White on PRIDE: 'I run everything'

During a conference call earlier today with national media to discuss UFC 69, Dana White departed from recent statements that he will not run PRIDE FC, inferring that he will indeed be involved with steering the promotion.
We weren't invited to participate in the call (sob), so we'll lean on Steve Seivert at the Houston Chronicle and Loretta Hunt at FightNetwork.com for all the particulars.
Here's a snip from the UFC President vis-à-vis the Chronicle:
"PRIDE is still going to be a Japanese organization. PRIDE is going to be run the way PRIDE was. I'm, obviously, ramping up the American side of it, and I am going to do what I do in America. I run everything."
And similar statements from White courtesy of Ms. Hunt:
"Though it was announced at last week's press conference in Japan that the newly-formed PRIDE Worldwide Holdings LLC. would be run separately from the UFC, White conceded he'll have some say in its direction. ‘I run everything,' White quipped, explaining the company will keep its Japanese employees and remain Japanese-run, though he would ‘amp up the American side.'"
Not too shocking, considering White admitted to being a "control freak" during the session. It's unclear, however, as to the reasons behind the shift in public statements.
Perhaps the Fertittas and Dream Stage Entertainment (DSE) President and CEO Nobuyuki Sakakibara agreed that it was best to ensure that the recent acquisition did not become the Dana White show.
Regardless, it was naïve to think that White wouldn't be pulling the strings to some degree, whether it was overt or behind closed doors.
There are a lot of other goodies contained within both write ups, including when to expect the "SuperBowl of MMA" (sometime next year), the UFC will only award one contract during the upcoming season of The Ultimate Fighter (in previous seasons two fighters earned six-figure deals), as well as more on the HBO and ESPN deals (announcers aren't the sticking point, according to White, it's the overall production).
Go check out both sites when you have some time for more goodness.
Note: Just noticed Dave Doyle at FOXSports.com posted a similar article with some more information not contained in the above links -- stop by over there, too.
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dana is the man, he’s gonna make pride 1 million times better…
by tha spida on Apr 2, 2007 11:19 PM EDT reply actions
They are lucky to have him.Nobody does it better.
by The Man on Apr 2, 2007 11:28 PM EDT reply actions
dana is a arrogant blee-atch. fighters make mma what it is, not dana protecting anyone that is ever remotely good. now that he has twice the fighters, he better start making some things happen
by GasManShad on Apr 2, 2007 11:51 PM EDT reply actions
The cards better start improving…
I hope they let Jerry Millen run the Japanese side.
Just kidding…lol.
by MoreThanUFC on Apr 2, 2007 11:54 PM EDT reply actions
I like Dana. I think he has been key in making the UFC the success it is. Dana has a good feel for the business and MMA fans should value the gifts he brings to the business.
I worry sometimes about fighters getting exploited. I’m not sure the bottom-to middle guys are getting a large enough piece of the pie. But the UFC has grown a lot and I hope that that may change more and more.
But does anybody else get the sense that one day the Fertittas-White partnership is going to end badly one day? Cause I do.
by WTS on Apr 3, 2007 12:44 AM EDT reply actions
I think dana does a good job. He does give us some shitty fights more than he should but he helped make the UFC what it is today and I think he’ll bring pride back to where it used to be.
by Donohue on Apr 3, 2007 1:32 AM EDT reply actions
Thats funny that he said he was a control freak because I said that in couple of blog posts back. I wonder if he read it. lol I just like watching MMA and if the fights are for free I dont mind watching a somewhat boring fight, but If im paying 40 bucks I want 4 hours of exciting fights. Hey Dana if you read this give us working class folks a break and lower the price of pay per view or Im going to start watching the fights at Hooters. lol
by zack on Apr 3, 2007 3:37 AM EDT reply actions
Are they still gonna play the whole card on the pride ppv’s? Anyone have a heads up? Yeah, I think the cards will start improving, there was a slow time there for a bit with the match-ups, and tuf 4, but hoefully tuf5 and this merger will keep things interesting.
by UFCmaniac on Apr 3, 2007 6:21 AM EDT reply actions
I hope they let Jerry Millen run the Japanese side.
Hahaha – good one. I certainly hope the UFC cards start improving – the Pride cards have been a blast so far (ok, 34 looks a bit weak). Since we apparently can have “mixed” cards now (like Pride 34), I’d love to see some Pride fighters fill in the blanks at UFC cards instead of some FightNight material who shouldn’t be featured at PPV events yet.
by YouTapped on Apr 3, 2007 7:20 AM EDT reply actions
Dana is good at what he does,however is anyone concerned that this could change the way the world will look at mma.What about other countries that could see mma go the same direction that boxing did with all the politics.I hope this only makes it better.
by ibread on Apr 3, 2007 7:35 AM EDT reply actions
I feel for ya man. We have the same problem over at Komikazee.
UFC doesn’t give a damn about the grass roots news sites that work their butts off to cover their stuff.
If you aren’t a major news source, then you don’t mean anything to them.
by DarthMolen on Apr 3, 2007 8:52 AM EDT reply actions
Hopefully Dana will continue to make mma better…I think Dana actually posts on these web sites….this one and another one I won’t mention.
by wildbill on Apr 3, 2007 9:32 AM EDT reply actions
I like Dana, and I like what he has done with the UFC and MMA. And I’m sorry guys, but I don’t agree with the boring fights stuff. I have yet to be bored by UFC or MMA in general. It doesn’t have to be the two most popular or controversial fighters up there punching each other like a hockey match for me to be entertained. I’m a fan of MMA, and while I would rather see my favorite fighters up there, I still enjoy the others. I even enjoy bad fights. But what I do worry about this is MMA seeing that same fate as boxing, where there is absolutely nothing in the way of entertainment, or becoming annoying like professional wrestling, which takes “entertainment” too far. There’s a happy medium. And if Dana actually does post on sites like these, I like him even more, it gives a little more of a grounded feeling toward him and MMA.
by DoctorSamson on Apr 3, 2007 10:10 AM EDT reply actions
As I understand it, he’s only running the ’merican side. Or is he confused? Or am I confused?
by Dana's Hair on Apr 3, 2007 10:30 AM EDT reply actions
hi i have a question has anyone seen or heard of any interviews with any pride fighters on what they think about new ownership if so leave a link plz
by baw4ua on Apr 3, 2007 10:34 AM EDT reply actions
Dana confuses everyone, including himself…. hes a walking contradiction. He just likes to hear himself talk!
by SirMixaLot on Apr 3, 2007 10:58 AM EDT reply actions
I think Dana is going to end up not letting certain UFC fighters fight over there and only let the matchups that he thinks will make the UFC look dominant stand. Hopefully, Im wrong.
by Mahde on Apr 3, 2007 11:28 AM EDT reply actions
THE COCKEY FALL HARDER.
AND ALTHOUGH I ALSO CRAVE FOR THE GIANTS FROM UFC AND PRIDE TO FIGHT – I AM CONCERNED ABOUT THE MONOPOLY, AND HOW IT CAN DRIVE DOWN WHAT THESE FIGHTERS SHOULD EARN. THE UFC OF THE FUTURE COULD MAKE DON KING LOOK LIKE A 2 BIT HUSTLER.
by savior on Apr 3, 2007 12:09 PM EDT reply actions
I also hope he (DANA) doesn’t make UFC look too dominate to the point where Pride only has ex-UFC fighters that couldn’t make it.
by ibread on Apr 3, 2007 12:30 PM EDT reply actions
Dana never had a say in the fights before and they did really well, so i hope he dosen’t have much say in the upcoming events. It would probably do much better if Prides orginal team dealt with up coming shows.
by jason bang on Apr 3, 2007 12:40 PM EDT reply actions
jason bang, do you really think that would happend, I know Joe Silva is the matchmaker, but if you think Dana doesn’t have a say in the matchmaking process, think again. Besides, Dana already has a history of lying to the general public. DON’T TRUST DANA !!!!!
by ibread on Apr 3, 2007 2:22 PM EDT reply actions
Dana White is doing an amazing job promoting MMA. However, he has the lightweight division in a mess. In any sport, if you beat the champ…you’re the champ. It is a rule of the universe. I don’t even know that kids last name who beat Jens Pulver like a rented mule. I don’t care how lucky he got or how inexperienced he is. Jens Pulver was the undefeated light weight champion previously and Joe beat him. Joe, whoever he is, is the undisputed lightweight champion. Dana, please make things right and have Sean Sherk challenge Joe for the lightweight title and straighten your mess out. The lightweight division has the most depth right now of probably any division and it would be very exciting to watch things unfold once this is cleaned up.
by B Stinger on Apr 3, 2007 4:19 PM EDT reply actions
B Stinger, you would be rigth if Jens was the same fighter, but he isnt. He has way too many wars, esp. over in Pride. He may be washed up, we will see when he fights BJ. J-Lau is not some no name fighter. I aint gonna post his vids for a third time, but stop over to Dailymotion.com and search him out. You will be surprised…..that kid is the shit. I dont care what happens of TUF5. He is the future at 155.
by MoreThanUFC on Apr 3, 2007 7:37 PM EDT reply actions
jason bang, do you really think that would happend, I know Joe Silva is the matchmaker, but if you think Dana doesn’t have a say in the matchmaking process, think again. Besides, Dana already has a history of lying to the general public. DON’T TRUST DANA !!!!!
I never said i trusted Dana, i just want two powerful mma brands that have a showdown with there champions. Dana will try his best to make UFC look like the better brand. I want the UFC to look like the better brand but i also want to see who the best fighter is.
by jason bang on Apr 3, 2007 9:10 PM EDT reply actions
I also hope he (DANA) doesn’t make UFC look too dominate to the point where Pride only has ex-UFC fighters that couldn’t make it.
LOL YOU RIGHT
by stand and bang on Apr 7, 2007 9:47 AM EDT reply actions
yeah dana is a bitch. pride is going to suck now that they are merged. like no more soccer kicks and no more stomps. really with nothing else seperating the leagues i seriously doubt dana will keep his hands off japan for long. i garentee in the next year to year in a half he will have three ufcs over there and call japan another stepping stone in his mma take over of the world. i do admire one thing about him though he has promoted the sport in a great way but hardcore mma fans shouldn’t be happy about the american label buying the legendary pride.
by neopaladin01 on Apr 11, 2007 10:14 AM EDT reply actions
MoreThanUFC,
Part of that is my point. Clearly, Dana White was setting up Jens Pulver with a nice tune-up fight before he put him in with Sherk for the lightweight championship title. Joe Lauzon, a young stepping stone or not, took out the last man to hold the title. Even Joe Rogan on the post fight interview asked Joe Lauzon how it feels to be the new lightweight champion. It doesn’t matter that he’s young or the future or that he clipped Jens early with a big shot and finished him. Joe Lauzon is the undisputed light weight champion today. Are there at least five fighters in the light weight division who would be favored against J-Lau…probably. Does he have a bright future…probably. Did Dana White accidently make him the new light weight champion…yes. It is rediculous to see the lightweight champion on TUF 5. Get J-Lau in to a quick mix toward the title and all will be well.
by B-Stinger on Apr 13, 2007 2:19 AM EDT reply actions

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