The hits just keep on coming.

"Business Nation" on CNBC will air a feature on Dana White and the UFC titled "Fighting Inc.," which will be broadcast nationwide on January 24.

Here's a snip:

Not long ago, it was described as barbaric, human cockfighting, and was vilified by both the press and politicians. Today, mixed martial arts -- a combination of combat sports like judo, wrestling and boxing -- is one of the fastest growing entertainment attractions in the United States. With big-bucks television deals and product endorsements, mixed martial arts now generates as much money as blue-chip professional sports.

CNBC's Scott Wapner profiles Dana White, the no-holds-barred business brains behind the sport -- a man described as a cross between George Foreman and Jack Welch -- who had the vision to turn blood and guts into pure gold.

There are a few brief — and I mean brief — trailers of the segment over at Lockflow.com.

White, Randy Couture and Rich Franklin all make appearances.

This news comes on the heels of the major NBCSports.com announcement just the other day.

If this keeps up, the comparison to Jack Welch might not be far off.

Stay tuned for more details. And thanks to Jason over at Fightstalker.com for the heads up with the videos.